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伴随当前市场经济改革的不断深入，配套的法律体系也趋于完善，在服务
需求方面存在更高的专业化要求，同时整体服务体系也趋于复杂。而同济规划院
在保持高速增长的基础上，也面临粗放模式存在的各种缺陷，演变为企业整体成
长进程中的显著隐患。在新的环境中，怎样维持基本的发展趋势，进而演变为现
代环境中的综合竞争优势，怎样达成对于成熟公司的有效转型，属于近些年规划
院建设环节中的关键问题
论文围绕同济规划院开展针对性的分析，以现代化的理论指引以及研究方
案作为基础，以当前的转型阶段的发展工作充当着手点，同时以关于城市规划问
题的战略分析作为基准，进而在全局的角度探讨企业成长构成中的内外部环境；
依靠整理企业所具备的优势以及缺陷，进而明确企业在未来成长环节中的基础定
位，提出塑造“同济规划”的品牌形象，秉承着“创造理想人居环境”的发展愿
景，同时在战略层面上致力于构建完善的“高校城市规划产业集群平台”。基于
前述战略层面的深入思考，文章在组织提效、人才优先以及协同创新等三个视角
设计对应的实践意见。而依靠该领域的深入探索以及努力钻研，同济规划院致力
于从最初的中小型校办企业，进而发展为具备独立品牌形象的现代化大型企业
关键词：城市规划；同济；战略管理III
Abstract
Shanghai Tongji Urban Planning and Design Institute (hereinafter abbreviated
as Planning Institute) as a unit of Tongji University, was formally established in
1996. Before its founding, it belonged to the Institute of Planning and Architecture,
and as the first batch of professional institutions in China to obtain Class A
qualification of cities and tourism after completing the founder program. With the
rapid marketization and urbanization of our country in recent years, at the same time,
thanks to the professional and technical assistance provided by Tongji University,
Tongji Planning Institute has achieved remarkable development in the more than 20
years since its establishment and gradually evolved into the overall situation of our
country One of the most powerful planning and design agencies.
With the continuous deepening of the current market economy reform, the
supporting legal system has also been perfected. There is a higher level of
specialization in service demand. At the same time, the overall service system tends to
be complicated. However, on the basis of maintaining rapid growth, Tongji Planning
Institute is also facing various shortcomings of the extensive model and evolving into
a significant hidden danger in the overall growth of the enterprise. In the new
environment, how to maintain the basic trend of development, and then evolve into a
comprehensive competitive advantage in the modern environment, and how to
achieve an effective transition to a mature company are part of the key issues in the
construction of the Planning Institute in recent years.
The thesis centers on Tongji Planning Institute to carry out targeted analysis,
based on the modern theoretical guidelines and research programs, and takes the
development work in the current transitional stage as the starting point. At the same
time, taking the strategic analysis on urban planning as the benchmark, From the
perspective of the internal and external environment of the growth of enterprises;
relying on the advantages and disadvantages of the enterprises, and then clarifying the
basic orientation of the enterprises in the future growth stage, putting forward theIV
brand image of shaping Tongji Planning and adhering to the principle of
Environment development vision, at the same time at the strategic level is committed
to building a sound university urban planning industrial cluster platform.Based on
the above-mentioned strategic thinking, the article designs corresponding practical
opinions in three perspectives: organizational efficiency, talent priority and
collaborative innovation. And rely on the field of in-depth exploration and hard work,
Tongji Planning Institute is committed to running schools from the initial small and
medium enterprises, and thus developed into an independent brand with a modern
large-scale enterprises.
Keywords: Urban Planning; Tongji; Strategic Management目录
致谢.........I
摘要........II
Abstract.III
第 1 章 绪论......1
1.1 研究背景、目的和意义.1
1.1.1 研究背景........1
1.1.2 研究目的与意义........2
1.2 基本概念与理论基础.....3
1.2.1 企业战略管理定义....3
1.2.2 战略管理理论特点....4
1.3 研究内容和技术路线.....5
1.3.1 研究步骤与内容........5
1.3.2 技术路线........6
第 2 章 上海同济城市规划设计研究院外部环境分析..........7
2.1 行业概况.7
2.1.1“城市规划”基本概念.7
2.1.2 行业现状特点与发展趋势....9
2.1.3 行业服务对象与相关行业..12
2.1.4 行业现状特点与发展趋势..14
2.1.5 行业价值网络分析..15
2.2 外部环境分析...16
2.2.1 政治法律环境..........16
2.2.2 经济环境......19
2.2.3 社会文化环境..........21
2.2.4 技术环境......23
2.3 行业竞争分析..25
2.3.1 竞争对手基本类型.25
2.3.2 主要竞争对手比较.29
2.3.3 竞争“五力模型”分析.........34
2.3.4 小结.....
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