本文的理论意义在于:国内外现有跨文化理论与国际工程 EPC 项目跨文化
风险管理问题联系得不够紧密。因此我们有必要对国际工程 EPC 项目实例中可
能遇到的跨文化冲突进行识别、研究及管理。案例研究有助于扩展国内学者的研
究角度
本文的实际意义在于:“国际市场先行,工程总承包协同发展”是 KD 公司
扩大生存空间、提高盈利能力的重要战略举措。但在走出国门后,KD 公司面临
多种跨文化冲突产生的问题,如:来自法律法规方面的,来自组织模式方面的,
来自价值观理解方面和来自项目管理模式方面的冲突。本文将通过对来自项目外
部的宏观文化冲突和来自项目内部的微观文化冲突进行筛选,选出对项目部及公
司产生风险的跨文化风险点。KD 公司如能对以上风险点做好预期,加以控制,
将有利于降低项目的成本,有助于海外项目市场开拓,在梳理跨文化风险点的同
时对项目组织架构加以改进,可完善自身的管理制度,从而提升公司取得新的国
际工程 EPC 项目的竞争力
更进一步着眼于 S 项目案例而言,本文的实际意义在于:与其它国际化时间
早、国际化程度高的对外工程承包商相较,KD 公司进入国际市场的时间较晚
而对于拉美市场而言,KD 公司进驻时间晚于部分兄弟单位,与当地企业打交道
的经验较为薄弱。S 项目至今仍为在建项目,因此研究以 S 项目为案例的 KD 公
司国际工程 EPC 项目跨文化风险管理,可直接提高 KD 公司 S 项目管理的工程
管理和项目执行水平
本文采用比较分析法、案例分析法、问卷调查法与专家打分法等多种研究方摘要
II
法对问题进行全方位多角度的研究。以 KD 公司国际工程 EPC 项目的跨文化风
险管理为研究对象,以 S 项目为例,在调查研究 KD 公司在实施国际项目中存在
的跨文化冲突现状的基础上,进一步筛选细化出或对公司产生风险跨文化风险点
的清单并逐条作出对策。在对策与建议的基础上,得到可以提高 S 项目管理水平
及对 KD 公司对国际工程 EPC 项目管理水平有所裨益的研究总结与研究展望
对 KD 公司国际工程 EPC 项目的跨文化风险管理进行深入分析和系统的研
究后,得出了如下结论:
1.跨文化风险管理是 KD 公司国际 EPC 项目必然长期面对的问题
2.正确分析项目跨文化风险因素是制订有效应对措施、并成功实施的前提
3.以双赢为共同愿景、加强跨文化有效沟通、营造良好团队氛围并建立兼容
并包的企业文化作为跨文化风险管理思路,建立起有效的跨文化风险应对机制是
做好跨文化风险管理的关键
综上所述,本文就国际工程 EPC 项目的跨文化风险管理问题进行了有意义
的探讨,但相关理论还有待于进一步细化、研究并在后续的项目实施中进行验证
和修正。因此,本文对深入研究如何将跨文化理论应用到国外项目的执行中去,
从而使跨文化理论在国际工程 EPC 项目中发挥指导性作用,同时通过项目实例
来修正和丰富跨文化管理理论,具有重要的理论和实际意义
关键词:跨文化、管理、工程总承包、国际项目、风险Abstract
III
Abstract
Economic globalization has prompted Chinese enterprises to go out step by step. In the
process of Chinese enterprises to go abroad to gradually form a multinational enterprise, will face
long-term in cross-cultural environment in business activities. Cultural factors have gradually
become one of the many risk factors faced by enterprises in global management. At present, the
international energy and power market, EPC project competition, overseas EPC project duration,
uncertainties and more. There are also a few cases of failure due to improper handling of
cross-cultural issues. Therefore, in-depth study of international EPC power plant project
cross-cultural management, has a certain theoretical and practical significance.
The theoretical significance of this article is that the existing intercultural theories at home
and abroad are not closely related to the cross-cultural risk management of EPC projects.
Therefore, it is necessary for us to identify, research and manage cross-cultural conflicts that may
be encountered in the case of EPC projects. Case studies help to expand the research perspective
of domestic scholars.
The practical significance of this paper is: The international market first, the synergetic
development of general contracting of projects is an important strategic measure for KD
Company to expand living space and improve profitability. However, after going abroad, KD
faced many problems arising from cross-cultural conflicts such as conflict of laws and regulations,
organizational mode, value understanding and project management mode. This article will select
the cross-cultural risk points that cause risks to the project department and the company by
screening the macro-cultural conflicts and the micro-cultural conflicts within the project from
outside the project. If the KD company can anticipate and control the above risk points, it will help
reduce the cost of the project, help the overseas project market to develop, improve the
organizational structure of the project while improving the cross-cultural risk points, and improve
its own Management system, thereby enhancing the company to obtain the new international
engineering EPC project competitiveness.
Further to the S project case, the practical significance of this article is that KD companiesAbstract
IV
entered the international market later than other international contractors with earlier
internationalization and more internationalization. For the Latin American market, KD&39;s presence
later than some fraternal units, the experience of dealing with local businesses is weak. S project is
still under construction so far. Therefore, the study of cross-cultural risk management of KD&39;s EPC
project in the case of S project can directly improve project management and project
implementation level of KD&39;s S project management.
In this paper, comparative analysis, case analysis, questionnaire and expert scoring methods
and other research methods to conduct a full range of multi-angle research. Taking the
cross-cultural risk management of EPC project in KD International as the research object and the
S project as an example, on the basis of investigating the present situation of cross-cultural
conflict existing in international projects of KD Company, Produce a list of risk cross-cultural risk
points and make countermeasures one by one. Based on the countermeasures and suggestions, the
research summary and research prospect that can improve the S project management level and
benefit the KD company to the international project EPC project management level are obtained.
After in-depth analysis and systematic research on cross-cultural risk management of KD
International Engineering EPC Project, the following conclusions are drawn:
1. Cross-cultural risk management is an inevitable long-term problem faced by KD&39;s
international EPC projects.
2. Correct analysis of project cross-cultural risk factors is to formulate effective
countermeasures and the successful implementation of the premise.
3. To win the common vision of a win-win situation, to strengthen cross-cultural and
effective communication, create a good team atmosphere and the establishment of compatible
corporate culture As cross-cultural risk management ideas, to establish an effective cross-cultural
risk response mechanism is the key to cross-cultural risk management.
To sum up, this article has made a meaningful discussion on the cross-cultural risk
management of the EPC project in the international community. However, the related theories
have yet to be further refined, studied and verified in the subsequent project implementation.
Therefore, in this paper, we study how to apply cross-cultural theory to the execution of foreign
projects so as to make the theory of cross-cultural play an instructive role in the EPC project of
international engineering. At the same time, we ca