本文的研究内容包括以下几个部分：
首先，本文通过广泛参考国内外文献和资料，对动漫产业、创意价值链及创意价值
链组织模式等内容进行理论分析
其次，通过查阅资料、深度访谈等方式对湖南省动漫产业及组织模式发展现状进行
了解和分析，发现现阶段湖南动漫产业创意价值链组织模式存在以下问题：优秀的原创
作品输出少、制播或出版矛盾突出、衍生品开发环节薄弱、产业内企业合作不足以及产
业内分工不明确等
再次，为找到湖南动漫产业组织模式发展过程中现存问题的原因和影响其发展的关
键因素，采用了专家深度访谈和实地调研相结合的研究方法。访谈结果表明上述问题是
由于缺乏流畅的沟通和合作、缺乏统一的领导和规划、缺乏有力的监管和完善的法律环
境以及缺乏完备的人才体系支撑造成的。实证调研则得出从业人员创新能力、高校与文
化机构活跃程度以及产业内企业分工是影响湖南动漫产业组织模式发展的关键因素
最后，通过借鉴国际典型的动漫产业组织模式的发展经验，并结合湖南的现实情况，
提出优化湖南动漫产业创意价值链组织模式的对策建议
关键词：湖南；动漫产业；创意价值链；组织模式ABSTRACT
The animation industry in twenty-first Century as a green industry, in addition to the
fast growing, high profit, highly explosive industry and great correlation, also has the
characteristics of resource consumption and low energy consumption, no pollution, so all the
countries are pushing for development, and China is no exception. Hunan animation as a
national animation industry leader, along with the rapid pursuit of other provinces and some
problems of its own development, its dominant position has not been sustained. Therefore, it
is of great practical significance to do a thorough research on the animation industry in Hunan,
and there will be different achievements from the creative value chain, organization model
and this new angle of view.
The research contents of this paper include the following parts:
First of all, this paper makes a theoretical analysis of the animation industry, creative
value chain and creative value chain organization model through extensive reference of
domestic and foreign literature and information.
Secondly, to understand and analyze the development situation of Hunan province
animation industry and organization pattern through access to information, in-depth
interviews, found that at the present stage of Hunan animation industry creative value chain
organization model has the following problems: outstanding original works, broadcasting or
publishing contradiction prominent, derivatives development weak, enterprises lack of
cooperation and intra industry division of labor is not clear.
Thirdly, in order to find out the causes of existing problems and the key factors that
influence the development of Hunan animation industry organization model, the method of
combining expert depth interview and field investigation is adopted. The interview results
show that the problem is due to lack of smooth communication and cooperation, lack of
unified leadership and planning, lack of effective supervision and improve the legal
environment and the lack of complete talent support system caused by. The empirical analysis
shows that the creative ability of employees, the activity of institutions of higher learning and
cultural institutions, and the division of labor within the industry are the key factors that affect
the development of the organizational model of Hunan animation industry.
Finally, through the experience of development of animation industry organization mode
of international typical, and combined with the reality of the situation in Hunan, and put
forward countermeasures to optimize Hunan animation industry value chain model is
proposed.
Key Words: Hunan; Animation industry; Creative value chain; Organization model湖南科技大学硕士学位论文
目 录
摘要..IV
ABSTRACT ...... V
第 1 章 绪论......1
1.1 研究背景与意义.......... 1
1.1.1 研究背景. 1
1.1.2 研究意义. 2
1.2 文献综述.......... 2
1.2.1 国内外研究综述. 2
1.2.2 文献述评. 6
1.3 研究内容与基本框架.. 6
1.3.1 研究内容. 6
1.3.2 基本框架. 7
1.4 研究方法与创新点...... 8
1.4.1 研究方法. 8
1.4.2 创新点..... 9
第 2 章 概念界定与理论基础 11
2.1 动漫产业概念及组织结构.... 11
2.1.1 动漫产业概念... 11
2.1.2 动漫产业组织结构....... 11
2.2 价值链理论.... 12
2.2.1 企业价值链理论........... 12
2.2.2 产业价值链理论........... 13
2.3 创意产业价值链及创意经济理论.... 13
2.3.1 创意产业价值链........... 13
2.3.2 创意经济理论... 14
2.4 创意价值链理论........ 15
2.4.1 创意价值链概念........... 15
2.4.2 创意价值链构成........... 15目 录
第 3 章 动漫产业创意价值链组织模式理论分析....17
3.1 单环锁定组织模式.... 17
3.2 双环组合组织模式..........
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