Research Methodology:
Huawei and its related partners conduct regular observations on market maturity and drivers for mobile video contents.
These observations aim to support the strategy making and external market communication of the mobile video industry.
All data in this report comes from historical records and future projections, and is verified against internal data from
Huawei. User data is collected anonymously before transferred to Huawei engineers. Main sources of data include
Strategy Analytics (on macroeconomics, traffic trend, and business model), Huawei mLAB (on consumer behavior survey,
service and terminal behavior, user experience research, and actual network capability), as well as other public third-party
materials. Huawei MBB engineers are qualified with long-term research experiences. They strive to present the current
situation of the drivers for mobile videos both comprehensively and impartially. They try to identify the development trend,
and point out latent problems facing the industry. Note that data involved in this analytical report is bound to factors
including time period, sample quantity, and level of research. All information provided is for reference only.
MMbble Viie RRppr
Business Models Innovation Drives
Mobile Video Monetization
European Mobile Video
Forum Edition
September 2016
Partner with
Executive Summary02
04
08
081622
Europe’s Mobile Video Market: The
Untapped Opportunities
3.1 USA – T-Mobile’s Binge On
3.2 Korea – LG Uplus
3.3 USA - Verizon’s go90 application
3.4 Europe - Vodafone and Sky
Case Studies: Business Models To Monetize
Mobile Video
Recommendations: Going Beyond Vanilla Data
Plans
Executive Summary02
04
08
081622
Europe’s Mobile Video Market: The
Untapped Opportunities
3.1 USA – T-Mobile’s Binge On
3.2 Korea – LG Uplus
3.3 USA - Verizon’s go90 application
3.4 Europe - Vodafone and Sky
Case Studies: Business Models To Monetize
Mobile Video
Recommendations: Going Beyond Vanilla Data
PlansExecutive Summary1
Europe’s mobile networks are as ready for mobile
video as any other region according to Video Maturity
scorecard (Exhibit 1).
dimensions including high smartphone penetration,
LTE coverage, and Wi-Fi penetration, which are
essential enablers for mobile video growth.
dimension by offering affordable mobile data
packages.
However when it comes to facilitating the
fast growth of mobile video consumption and
innovative monetisation models, European
mobile operators lag those in North America and
advanced Asia Pacifc countries.
characteristics, e.g. aging population less inclined
to fully embrace mobile video to compare with the
enthusiasm of the younger generations in Asia Pacifc.
considerations, e.g. net neutrality policies.
This report provides European operators with examples
of successful promotion of mobile video from selected
operators in different parts of the world. These case
studies cover different modes of engagement by operators,
ranging from sponsored data to launching their own OTT
services, from partnerships with media companies to
operating video portals.
This report concludes with a set of recommendations
for European operators. We believe European operators
should move beyond selling vanilla data plans as this race
will hurt the bottom line and offers no differentiation.
Instead, we recommend European operators consider
other more sophisticated models, e.g. video centric tariffs,
sponsored data, and exclusive content through in house
development or partnerships.
strategies and business models to unleash the potential
of the mobile video market.。。。以上简介无排版格式，详细内容请下载查看