ASPIRING DRIVERS
WEIGH AUTOMOTIVE
REVOLUTION
Driving-Tests surveys its users
about their views on electric cars
and self-driving cars.
March - April 2017
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备注：研究报告
每日免费获取报告
1、每日微信群内分享5+最新重磅报告；
2、每日分享当日华尔街日报、金融时报；
3、每周分享经济学人
4、每月汇总500+份当月重磅报告
（增值服务）
扫一扫二维码
或加微信：qidiankit加入“起点财经”1-
50微信群，已有微信群的不用重复添加
备注：研究报告Aspiring Drivers Weigh Automotive Revolution
T
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ABLE OF CONTENTS
1 Executive Summary......03
2 Introduction..........04
3 Background...........05
4 Approach....07
4.1 Choice of Survicate Platform..........08
4.2 Cleaning the Datasets.09
4.3 Toolset...........09
5 Survey Results.......10
5.1 Age Distribution..10
5.2 Response Drop-Off.........12
5.3Question 1....12
5.4 Question 2....13
5.5 Question 3....14
5.6 Question 4...15
5.7 Crosstabs......17
5.7.1 Question 1 vs. Age Group17
5.7.2Question 4 vs. Age Group...........18
5.7.3Question 1 vs. Question 219
5.7.4Question 1 vs. Question 3...........20
5.7.5Question 3 vs. Question 2...........21
5.7.6Question 1 vs. Question 422
5.7.7Predicting Question 1 Responses.....23
6Future Directions26
7Conclusions...........27
8Appendix.....29
8.1 Margin of Error.....28
8.2 The Chi-Square Test......29
8.3 Logistic Regression.........30
About Driving-Tests...31Aspiring Drivers Weigh Automotive Revolution
01 EXECUTIVE SUMMARY
—
In March 2017, as part of its ongoing marketing campaign, Driving-Tests (herein called (DTO) had held a se-
ries of discussions with journalists from automotive, business, and high-tech media on what they would most
like to know from aspiring drivers. We ofered to survey visitors to DTO’s website to collect and analyze their
responses.
In March and April, we surveyed tens of thousands of visitors to DTO’s website. Visitors surveyed ranged in age
from children under 13 to seniors. We then performed a statistical analysis of the results.
The most signifcant results from our survey are as follows:
1.Respondents were asked if they would consider purchasing an electric car over a comparably priced gaso-
line-powered vehicle. By at least two to one, respondents in all age groups stated that they would not. The
percentages varied slightly by age group.
2.Respondents were asked if they would be concerned about riding in a fully self-driving car. There were
strong opinions in both directions. A plurality of respondents stated that they would be extremely con-
cerned, and a somewhat smaller percentage of respondents stated that they would not be concerned at all.
3.Respondents were asked if they believed that the benefts of self-driving cars would outweigh their risks
and costs. The percentage of respondents who stated that the benefts would not outweigh the negatives
was larger than the percentage who stated that the benefts would outweigh the negatives. Views on this is-
sue appeared to be related to respondents’ personal levels of concern about riding in a fully self-driving car.
4.Respondents were asked which auto manufacturer they believed would sell the most electric vehicles and
self-driving vehicles in the future. More respondents chose Tesla than any other auto manufacturer. Tesla
was followed by Toyota, Honda, Chevrolet, and Ford in that order. A plurality of teenagers (who comprise
over 40 percent of DTO’s total visitors) believed that Tesla would sell more electric cars and self-driving cars
than other manufacturers, but pluralities of older age groups tended to favor Toyota.
5.Respondents who favored Tesla were more likely to consider purchasing an electric car.
6.Responses to these questions were not independent of each other. Rather, the probability that a respon-
dent would answer in a particular way to one question was related to both his or her age and how he or
she would answer the other questions. (Details are provided in the rest of this report.)
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