摘要
大量国内外历史建筑保护再利用实践表明，历史建筑保护工作中面临最大的
困难是资金的缺乏。尤其在我国，历史建筑保护资金尚且无法完全满足文物建筑
的保护需求，可用于综合价值相对较低的历史建筑的就更加匮乏了。随着保护理
念的不断创新和保护范围的不断扩大，传统上完全依靠政府投资的模式过于单一，
而且现有模式导致建筑整修之后的运营方式不够灵活，因此，专项的保护资金已
经不能满足建筑的整修和更新需求，传统的投资模式已不能满足新常态下特色文
化产业对历史建筑运营提出的新要求。那么，获得历史建筑保护利用资金的渠道
还可以有哪些？怎样的资金运作体系是可持续、可复制并且能够良性循环的？如
何对资金平台参与方做到持续、有效的激励？
针对上述一系列问题，本论文从国内外历史建筑保护实践和相关理论研究入
手，通过对欧美等建筑遗产保护工作起步较早、保护体系较完善的发达国家的保
护资金运作模式进行研究，并选取国内几个资金运作的典型案例进行比较、分析，
全面总结我国历史建筑保护利用工作现状和面临的难题。通过深入研究多种融资
模式的利与弊和天津市的历史风貌建筑保护成果实践，尤其是以天津市历史风貌
建筑整理有限责任公司为例对其保护经验进行分析，提出了历史建筑“保活”的
概念，并初步建立了以历史建筑保护利用实体公司为主导的资金平台体系，并对
资金平台运作机理进行探索

本研究试图针对上述历史建筑保护实践中关键性的资金问题提出解决方案，
探索公众参与和民间资本介入的历史建筑“保活”之路，寄希望于通过引入移动
互联网和互联网金融等开放性思维与技术将现有资源进行整合，为我国现阶段历
史建筑的“保活”实践提供一些借鉴，同时为理论研究开拓新思路

本文通过研究得出以下三个结论：第一，通过建立历史建筑保护平台整合相
关资源已势在必行。搭建这一平台既是资源的整合利用手段，也是保护实体公司
的一次跨越式发展与全面转型。第二，移动互联网在平台中的应用是大势所趋

移动互联网已融入大众生活，成为一种生活方式，在“互联网+”时代，互联网
与传统的历史建筑保护利用行业相结合有着广阔的发展空间。第三，互联网金融
有助于历史建筑保护事业创新和多元化发展。互联网金融能够鼓励公众作为保护
主体之一参与进来，同时吸引大量民间资本进入，不仅仅是一种金融创新方式，
更是全新的多元化的历史建筑保护体系重构

关键词：历史建筑； 保护利用； 保活； 资金运作体系； 融资模式ABSTRACT
It has been proved by a large number of practices in protection and
reutilization of historical architectures both home and abroad that the
biggest difficulty the protection work of historical architectures faces is
the lack of capital. In China, especially, the capital of historical building
protection cannot completely meet the protection demands of historical
architectures. The capital that can be utilized in historical architectures
with lower comprehensive values is even scarcer. With the constant
innovation of protection concepts and constant expansion of protection
scope, the traditional model of sole reliance on government investment is
too singular. The current model, however, leads to inflexible operation
model after building renovation. Therefore, special protection fund
cannot meet the demands on renovation and renewal of buildings. The
traditional investment model cannot meet the new requirements of special
cultural industry on historical building operation under the new normal.
Then, what other channels do we have in terms of obtaining capital for
protection and utilization of historical architectures What kind of capital
operation system is sustainable, reproducible and circled virtuously How
do we provide sustainable and effective incentives to the capital platform
participators
Targeting at the abovementioned questions, this thesis starts from
historical building protection practice as well as relevant theories and
research both home and abroad, carries out research on protection capital
operation models from developed nations in Europe and North America,
which has an early start in protection work of building heritage and a
complete protection system, chooses several typical cases of capital
operation in China for comparison and analysis, and comprehensively
summarizes the current situation and problems faced by the work of
protection and utilization in historical architectures in our country.
Through profound research on advantages and disadvantages of many
financing models as well as achievements and practice of historical
architectures protection in Tianjin, especially analysis on protection
experience of Tianjin Historical Architecture Restoration andDevelopment Co., Ltd. as a case, the thesis proposes the concept of
“protective utilization” (maintaining project vitality while protecting),
preliminarily establishes a capital platform system, which is dominated
by an entity company through protection and utilization of historical
architectures, and carries out exploration on operation mechanism of
capital platform.
This study intends to propose solutions for the abovementioned
crucial capital issues during the practice of historical architectures
protection, explores public participation and the “protective utilization”
path of historical architectures by private capital, hopes for integration of
the current resources through introducing opening thoughts and
technology, such as mobile internet and internet finance, provides some
ideas to the course of “protective utilization” for historical architectures
in the current stage of our country and develops new ideas for theoretical
research.
Through research, this thesis has made the following three
conclusions: first, it is imperative to integrate relevant resources through
establishing protection platform of historical architectures. The
establishment of this platform is a method for resource integration as well
as a leaping-forward development and comprehensive transformation for
protection of entity company. Second, it is a trend for mobile internet to
be applied in the platform. The mobile internet has entered into the life of
the mass public and become a way of life. In the age of “Internet+”, the
combination of internet and traditional industries of historical
architectures protection and utilization has a broad development potential.
Third, the internet finance is good for innovation and diversified
development of historical architectures protection. The internet finance
could encourage the public to participate as a protector and attract large
amount of private investment at the same time. It is not only a way of
financial innovation, but also a brand new reconstruction of diversified
protection system for historical architectures.
Keywords: Historical architectures; Protective utilization; Protective
vitalization; Capital operation system; Financing model目 录
第 1 章 绪论.........1
1.1 研究背景与意义...........1
1.1.1 研究背景 ...........1
1.1.2 研究意义 ...........3
1.2 研究问题.....3
1.3 研究思路、研究方法.......4
1.3.1 研究思路 ...........4
1.3.2 研究方法 ...........4
第 2 章 相关概念、理论及中国现状.6
2.1 相关概念界定.6
2.2 主要研究成果.7
2.3 我国历史建筑保护利用现状及特点.......9
2.3.1 我国历史建筑保护利用取得成果 ...9
2.3.2 我国历史建筑保护利用面临难题 ..11
第 3 章 国内外历史建筑保护利用的融资模式....12
3.1 欧美保护史概述..........12
3.2 国外历史建筑保护利用的融资模式......13
3.3 国内历史建筑保护利用的融资模式......14
3.4 国内外历史建筑保护利用融资模式比较与启示........16
3.4.1 国内外历史建筑保护利用融资模式比较 ........16
3.4.2 保护利用融资模式的启示 ........17
第 4 章 历史建筑保护利用融资模式分析........19
4.1 一般的融资模式..........19
4.1.1 传统融资模式 ......19
4.1.2 项目融资模式 ......20
4.1.3 价值融资模式 ......21
4.2 历史建筑分类与融资模式设计问题......22
4.2.1 历史建筑分类 ......22
4.2.2 融资模式设计中的问题 ..........23
4.3 历史建筑保护利用的融资模式分析......24
4.3.1 一般的融资模式的优劣势比较 ....24
4.3.2 历史建筑及街区保护利用的特殊性 25
4.3.3 对历史建筑保护利用融资模式的启示 ..........26
第 5 章 历史建筑保活资金