发展状况和趋势，之后对酒店的市场营销理论进行综述，然后以 JX 温泉酒店作为案例，
研究了 JX 温泉酒店的营销策略，分析其营销策略存在的问题及问题产生的原因，进而
With sustained economic growth and living standards improve, travel has become an
important way to relax modern. People began to shift from the traditional travel tourism as
tourist resort, tourist shift from single mode to diversified and integrated development model.
Health holiday travel demand will show a rising trend and has become an important part of
economic growth. The hotel is an important carrier of tourism, especially in tourist areas
resort hotel, with people seeking leisure, health and cultural life emerged. However, in the
number soared, prices were inflated, the homogenization of serious large market context,
hotels want to be in an invincible position in the fierce competition, they must solve the
problem of hotel marketing.
Firstly, the tourism area resort hotel overview, introduces the concept and development
status and trends of tourist attractions resort hotel after the hotel's marketing theory are
reviewed. Then JX Spa Hotel as a case, the internal and external marketing environment
from the hotel, market competitiveness, consumers and a detailed analysis of the target
market, and focus on the JX spa hotel marketing strategy, analyze their marketing strategy
problems and produce the reason, then analyzes tourist attractions resort hotel marketing
widespread problem. After the draw domestic and foreign tourist attractions resort hotel shop
business successful experience in marketing, optimization tourist attractions proposed resort
hotel marketing strategies.
Key words：Tourist attractions resort hotel; JX Spa Hotel; Marketing Strategy; Optimization