房地产业是具有典型的高风险、高投入、高回报等特征的一类企业,这类企业的特

点较为明显,除了对资金有较大的要求以外,还具有周转时期长、受地域影响大等特点。

随着我国经济的不断发展,尤其是在我国于2001年加入世界贸易组织之后,房地产行

业成为我国国民经济大军中的一个佼佼者,在经济市场中不仅站住了脚步,更是站稳了

脚步。因为房地产行业被归为资金密集型企业,因而极易受到国家宏观经济调控的影响。

但进入21世纪以来,国内的房地产行业日趋火爆,创造了一个又一个财富奇迹,但是

房地产行业之所以走势一直攀升,并非全因为人们对于住房的需求量增大,而是买房投

资的人数一直在上升。然而,国内多数房地产公司现在的经营管理模式过于粗放,而且

目前我国并未出台相关的规范房地产行业的管理办法,在宏观调控上缺乏关注度与执行

力,并最终导致大部分国内房地产企业融资难问题的出现。据有关数据调查显示,目前

我国房地产企业选择以上市来达到融资目的的企业数量少之又少,其他大多数企业只能

依靠巨额的银行贷款,房地产企业融资的严峻现状,对融资模式与策略仍然没有实行精

细的管理办法与详细的规划,这不利于房地产行业的发展。也许在过去的10多年中,

能够缓解日益高速发展的房地产行业与低下的管理能力与水平的矛盾,但是,如今从

2012年开始的一系列国家相关政策的调控,都让全国的房地产企业备受压力。

在本篇论文中,主要分了五大章节:第一章节是绪论。在绪论部分笔者对本文的研

究背景以及研究的意义所在做了较为详细的介绍。第二章节是专门针对A房地产公司的

具体情况做介绍。第三章节着重介绍目前房地产行业的融资情况。第四章节就A房地产

公司在融资过程中出现的一些问题进行重点分析研究,并得出目前我国房地产行业企业

融资难的问题,难点在于企业融资的渠道十分有限,而且对于资金的管理方式方法欠妥。

第五章节对房地产企业今后的融资管理的方式方法提出了一些合理的建议,希望企业在

今后的融资过程中能够通过拓展融资渠道,合理构建企业内部的融资结构等方法以提升

企业的发展速度。

关键词:房地产融资;财务风险;房地产公司;融资渠道ABSTRACT

The estate industry is a kind of enterprise with high risk,high investment, high return,

the characteristics of this type of enterprises is obvious, in addition to a large demand for

funds, but also has the characteristics of long period, the turnover of the area affected by the

high etc. With the development of China's economy, especially after China's accession to the

World Trade Organization in 2001, The real estate industry as a leader in China's national

economy force, in the market economy not only stopped the footsteps,is to stand the pace.

Because the real estate industry is classified as a capital intensive enterprise, thus affecting

vulnerable to the national macroeconomic regulation and control. Since twenty-first Century,

the domestic real estate industry is becoming more and more popular, has created a miracle of

wealth, but the real estate industry is the trend of rising,because not all people demand for

housing increases the investment to buy a house, but the number has been on the rise. The

majority of domestic Real Estate Company's management model, But at present our country

has not issued the relevant norms of the real estate industry management approach5 the lack of

attention and execution in the macroeconomic regulation and control, and ultimately lead to

the majority of the domestic real estate enterprise financing difficult problem. According to

the survey data show, at present our country real estate enterprises choose to reach the

purpose of financing the enterprise quantity is less and less, most of the other companies rely

on huge bank loans, the grim situation of real estate financing, financing mode and policy is

still not implemented fine management methods and detailed plan,which is not conducive to

the development of real estate. Perhaps in the past 10 years, the contradiction between the

ability and level of management can alleviate the increasingly rapid development of the real

estate industry and low, now a series of state from the beginning of 2012 related policy

regulation, so the real estate enterprises under pressure.

In this paper, mainly divided into five chapters; the first chapter is the introduction. In

the introduction part, theresearch background of this paper and the significance of the

research are introduced in detail. The second chapter is devoted to introduce specific

conditions for real estate enterprises A. The third chapter focuses on the current financing

situation of real estate industry. Analysis of key problems in fourth chapters on the A real

estate enterprise in financing in the process, and the difficulty problem of current China's real

estate industry is the enterprise financing, financing channels is very limited, but also for

the capital management method of defect. The fifth chapter on the future of the real estate

enterprise financing management method and put forward some reasonable proposals,hope

that enterprises can through expanding financing channels in the financing process in the

future,the reasonable construction of the internal structure of the financing method to

promote the pace of development of the enterprise-

Key words: Real Estate Funding; Financial Risk; A Real Estate Company; Financing

channels