虚拟价值链的管理方式也从很大程度上影响企业的估值。被动地
成为企业价值链的环节的简单参与方式，与密集管理，参与、协同上
下游的各个环节的价值链业务的深度参与方式，最后获得的结果大相
径庭。这也成为了企业的软实力，成为公司估值的重要组成部分。
关键词：服装产业群，价值链，虚拟价值链,企业价值,链主地位
FAS HION INDUS TRY VALUE C HAIN
OVE R NANC E M ODE LAND F F E E C TS
ABSTRACT
With China's rapid economic development, companies require more
and more collaboration; meanwhile the collaboration type is more
diversified. Within a completed industrial chain. It is difficult for a solo
company to fully realize the value chain process, from raw materials to
final product delivery to consumers. Thus during industry collaboration,
companies need to find their strategic positioning to build their own core
competencies, while integrating the needs of upstream and downstream
enterprises to realize their own value.
Value chain theory has been fast developed, expanding from the early
Michael Porter's value chain to the later theory of virtual value chain and
value network theory. This paper will study these classical theories, based
on these theories, exploring the main chain of the value chain governance
management model. Namely in the entire value chain, companies could
play as owner of it, leading upstream and downstream value chains , and
ultimately realize the role of customer value. Company could break out
limitation at internal governance manage only, instead through a virtual
collaborative control the entire value chain, get maximum value from the
value chain Lord's leadership, organization and management model has a
direct impact on the entire value chain benefits and value proposition of
their own enterprises.
This paper focuses on the fashion industry, analysis and proves the
importance of the virtual value chain management. Fashion industry is a
typical industry segments which span the entire value chain of different
==>>