金融业对于经济市场的变动最为敏感,受经济市场的制约也较大。随着经济全球化

以及我国加入WTO后经济体制改革的进程不断加快,金融业的发展受到了来自于诸多方

面的挑战,也给证券公司的经营发展带来了新的管理问题。

中国银河证券公司作为金融行业的重要组成一员,其经营和发展离不开员工的支持

和忠诚。企业文化作为企业的一种价值观和思维导向,是指导企业内员工行为的重要管

理工具。随着我国企业市场竞争的不断加剧,企业文化越来越受到重视。近些年来有研

究认为企业文化对员工忠诚度具有影响作用,但多数研究集中于理论研究,实证性依据

较少。本文以中国银河证券大连地区全体员工为调研对象,旨在分析和探讨员工对企业

认同度和忠诚度的影响因素,并基于此对中国银河证券企业文化建设的优化提出建议。

本文认为,提高中国银河证券企业文化建设水平的措施有四方面:第一,建议以需

求层次指导价值观分层和企业文化分层;第二,建议以员工背景指导企业文化的培训与

释义;第三,建立示范带头机制,以老带新、以已婚带未婚、以高职带低职;第四,应

鼓励竞争,并健全激励机制。

关键词:企业文化;企业认同度;员工忠诚度;金融行业

银河证券企业文化建设对员1:忠诚度影响研究

Study on the Influence of Enterprise Culture Construction on Employee

Loyalty With China Galaxy Securities Co.

Abstract

Finance industry has a sensitivity in changes of economic market, and largely restricted

by economic market. The development of financial industry has been challenged from many

aspects with the process accelerate of economic globalization and China's accession to the

WTO, which has also brought new management issues to securities companies.

As one important part of financial industry, the operation and development of China

Galaxy Securities Co. cannot do without the support and loyalty of employees. As a kind of

corporate value and thinking orientation,the enterprise culture is an important management

tool to guide enterprises in employee behavior. The enterprise culture has been paid more and

more attention along with our country enterprise market competition intensifies. In recent

years, studies have shown that corporate culture has an impact on employee loyalty, but most

of the studies focus on theoretical research, empirical evidence is less. This paper makes

China Galaxy Securities Co. as a research object to analyze and discuss the influence of the

staff of the enterprise identity and loyalty factors. Then the author makes a discussion for the

corporate culture construction optimization of Galaxy Securities Co..

In the author's opinion, there are four aspects to improve the culture construction level of

China Galaxy Securities Co.: Firstly, the proposed guidance values stratification and

enterprise culture are layered in demand; Secondly, to training and interpretation staff

background instruction of enterprise culture; Thirdly,establish the head mechanism

demonstration zone, with the old and new, to unmarried, married with the higher band low

duty; Fourthly, we should encourage competition, and improve the incentive mechanism.

Key Words: Enterprise Culture; Corporate identity; Employee Loyalty; Financial

Industry