本文基于海鑫置业的二次创业实践背景,用理论的分析指导着创业者的实践活动
论文利用并发展了企业成长生命周期理论和管理创新的二次创业成长模式理论,结合海
鑫置业自身实际情况,制订了二次创业的战略定位和具体策略,并取得了初步成效
本文详细回顾了海鑫置业创业经历、面临的问题,以此描述了创业企业面临的二次
创业背景,并在自身特点和行业分析的基础上,分析了海鑫置业二次创业的具体措施
从明确公司的战略定位到重建公司内部系统,创新市场策略到塑造企业文化,逐步实现
公司在组织结构、规章制度和组织文化等方面的管理创新
海鑫置业是中国千万家中小企业中的一员,其创业过程经历了资金匮乏和经验不足
的困境,通过二次创业焕发了企业的生机。海鑫置业利用管理创新实现创业企业的二次
创业过程为中小企业成长模式的选择提供了参考
关键词:二次创业;企业成长模式;成因;创业过程
Abstract
The Research of HAIXIN,Second Undertaking
Background and Process
Abstract
The real estate and relevant industry was greatly affected by the strengthened the
macro-control after the spring festival in 2010. Haixin Property which is a private small real
estate Proxy Company has suffered the biggest crisis since it opened. Insufficient innovation,
decentralized operation and inadequate management made Haixin Property an unfavorable
position. If Haixin hopes to survive and develop in the future, it must start a new undertaking.
When I prepared this paper, Haixin Property was starting a new undertaking. We practice
the theory analysis to the specific work. As it proved knowledge is a tremendous force. Haixin
Property has formulated a new strategy and plan through scientific analysis. Now the
company has obtained some good results by the efforts of all our colleagues.
This paper has introduced how my company opened, the existing problems and my new
strategy which presents a major feature of my paper. It shows us how the company realized its
transformation by clearing its strategic position, reconstructing the internal system, innovating
new marketing strategy and shaping the corporate culture.
Haixin Property is one of the millions of SME in China. While the paper take Haixin
Property as an example to illustrate the difficulties of lacking of foundation and experiences.
Through the second undertaking, it was refreshed and gained profits again. This paper may
provide help and reference to other company which will start a new undertaking.
Key words: Second undertaking; Growth model; Genesis; The entrepreneurial process
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