本文在介绍了电力行业现状和 A 公司基本情况及核心竞争力的基础上，分析
了 A 公司的外部宏观环境，包括政策环境、经济环境、社会文化环境和技术环境。
运用波特五种竞争力分析理论对发电机出口断路器领域中的同行业竞争者、潜在
竞争者、替代品、购买者讨价还价的能力、供应商讨价还价的能力进行深入分析。
使用 SWOT 模型分析法确定当前 A 公司的优势、劣势、机遇、挑战。得出 A 公
司的优势在于整体研发实力较强，其产品采用纯弹簧操作机构，与液压操作机构
相比，无油泄漏风险，更加可靠环保，同时还具有政策优势，部分产品具有成本
优势，还与 GE 公司缔结了战略联盟，增强了销售渠道实力，但 A 公司也存在企
业制度不完善、人员短缺、技术短板、品牌影响力较弱、营销机制僵化等诸多问
题。最后本文针对 A 公司发展的现存问题提出了提升核心竞争力的策略。主要从
完善企业制度、加强人力资源建设、加大技术研发力度、调整生产组织、运营机
制创新方面着手，全面提升 A 公司的核心竞争力，建立长期的竞争优势。这些策
略将对 A 公司的长远发展提供积极参考。
关键词：核心竞争力；发电机出口断路器；波特五力竞争分析模型；SWOT
Abstract
With the incoming of global economic integration and market economy, most of
enterprises has been standing on the international stage, so the market competition will
be becoming increasingly vigorous. Strong core-competitiveness is the foundamental
guarantee for invicibale status of fiece market competition. So how to build and
enhance the core-competitiveness is the most important subject that every enterprise
must face. Combined with competitiveness theory, the thesis analyses current
competitiveness status and existing problems of company A and put forward to some
stratiges that to enhance its core-competitiveness.
The thesis is mainly about the current situation of electricity power industry and
basical condition of company A. On the basis of the core-competitiveness of company
A, the thesis analyzes the external Mac-enviroment of company A, including stratige
enviroment, economy enviroment, social culture enviroment and technology
enviroment. With the theory of Potter five competitiveness factor, the thesis deeply
analyzes the competitor of Generator Circuit Breaker, potential
competitor,subtitutes,the ability of buyer’s bargin and supplier’s bargin. And with the
SWOT model analysis, we can get the advantage,disadvantage,opportunity and
chanllenge of company A. Company A lies in his advantage of powerful integrating
research and development capacity.For examples, the products of company A are used
of full spring mechanism,which is free of leakage risk and much more stable and
environmently friendly than hydraulic operating mechanismpany A has
superiority on the import policy for some countries.And besides these, company A has
a long stable cooperation with many excellent suppliers and makes strategic aliens with
company GE,thus it enhances it’s sales chanel.But company A exsists the problems of
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