I
摘 要
新生活公司（XSH）是一家集生产、销售于一体的实业公司，从 1994 年在沈阳建
立的第一家化妆品厂开始至今已有近 20 年的历史，通过多年的悉心经营取得了连续
10 几年的飞速发展，由 2005 年销售额不到 7 亿发展到 2008 年达到 12 亿，以每年 20%
的速度继续高速增长，但 2009 年开始增速开始减缓，再到 2011 年突破 13 亿元，接
下来了几年就进入了稳定阶段而不再增长，甚至在 2012 年出现了负增长。事实上新
生活公司发展到今天和很多经过快速发展多年的企业一样，出现了企业发展的“瓶
颈”，这个“瓶颈”不单是在市场营销、销售、人力资源、生产、物流甚至是企业战
略中的某一项经营管理因素上，而是包括但不限于全部这些因素在内的整体因素上。

那么如何发现这些问题并进行整体性分析，从战略层面上提出新的战略规划和整体解
决方案，并立足于人力资源的角度制定出能够解决问题的组织架构、绩效方案和激励
制度，有效的使战略规划得以逐步实施，对新生活公司具有重大意义。

本文以全球经济危机及中国政府鼓励发展实业经济为背景，从较为系统的研究方
法、实际工作中收集的内容及逻辑框架和创新出发，分析了国内外绩效管理的现状，
制定出针对新生活公司发展的研究方法，使用 SWOT 方法分析了新生活公司的发展现
状、存在的问题，并针对分析结果提出了新生活公司的人力资源管理方案。

关键词：人力资源管理，绩效考核，激励制度Shenyang New Life(XSH) Company Human Resource Management Research
Abstract
New Life Inc (XSH) is a set of production, sales in one of the industrial company, it
has been nearly 20 years of history from the first cosmetics factory was established in 1994
in Shenyang, it has made rapid development for 10 years after years of careful
management, from sales of less than 0.7 billion in 2005to reach 1.2 billion in 2008, and
continue rapid growth at the rate of 20% every year, but its growth began to slow down in
2009, and then exceeded 1.3 billion in 2011, it went into a stable stage and no growth on
the next a few years, the negative growth in 2012 even. in fact the new Life Inc like many
rapid development of enterprises, the enterprise development began to appear bottleneck,
this bottleneck is not only reflected in the marketing, sales, human resources, production,
logistics, but also a management factors in enterprise strategies. So how to find these
problems and carry out an overall analysis, how to proposes strategic planning and new
solutions from the strategic level, and developed to solve the problems of organization
structure, performance and incentive system from the perspective of human resources
management, effectively make the strategy plan can be implemented step by step, is of
great significance to the new Life Inc.
In this paper, take the global economic crisis and the Chinese government encourages
the industrial economy development as the background, starting from the research
significance, research methods, research content and the logical frame and the innovation,
analyzed human resources management theory and the present situation of Chinese and
foreign human resources management, formulated the research method based on the
development of New Life Company, used the SWOT method to analysis the development
situation and existing problems of the new Life Inc, and puts forward the human resource
management scheme based on the analysis results of New Life Inc.
Key Words: Human resource management, Performance appraisal, Incentive system