一、基本概况 ... 15
二、存在的困难和问题 ........... 17
第二节 易门工业园区战略分析...........17

一、外部环境分析 ....... 17
二、内部环境分析 ....... 20
三、SWOT 分析........... 23
第四章 易门工业园区战略制定.... 24

第一节 战略制定应遵循的原则...........24

一、以“生态工业园区”的理念为原则合理布局.... 24
二、政府运作与市场推动相结合的原则........ 24
三、坚持引导产业集聚和培育产业的核心竞争力的原则.... 25
四、培植特色原则 ....... 25
五、以园区建设为基础带动城乡协调发展的原则.... 26
第二节 易门工业园区战略定位及目标.....26

一、战略定位 ... 26
二、战略目标 ... 28
第三节 易门工业园区战略确定...........29

一、产业集群战略 ....... 29
二、招商引资战略 ....... 29
三、“人才兴园”战略 . 30
四、环境优化战略 ....... 30
第五章 易门工业园区战略实施与评价.......... 32

第一节 易门工业园区战略实施的保障措施.32

一、准确定位发展目标与路径 32
二、精心构建内部支撑体系.... 32
三、竭力创造外部发展条件.... 34
四、注重生态建园体制创新.... 35
第二节 易门工业园区战略评价...........37

一、评价指标体系 ....... 37
二、评价方法 ... 40
第六章 研究结论与后续研究展望.. 42
IV
目 录
摘 要... I

Abstract II

第一章 绪论......... 1

第一节 研究背景及意义......1

一、研究背景 ..... 1
二、研究意义 ..... 2
第二节 国内外文献综述......2

一、国外研究综述 ......... 2
二、国内研究综述 ......... 3
三、文献评价 ..... 4
第三节 研究方法及内容......5

第四节 研究创新及不足......6

第二章 工业园区战略管理的理论分析........... 8

第一节 战略管理理论........8

一、60、70 年代的战略管理理论......... 8
二、80 年代的战略管理理论..... 8
三、90 年代早期的战略管理理论......... 9
四、90 年代后期战略管理理论的新发展........ 9
第二节 战略管理的内涵及特点...........10

一、工业园区战略管理的内涵 10
二、工业园区战略管理的特点.11
第三节 战略管理的层次和过程...........12

一、战略管理的层次 ... 12
二、战略管理过程 ....... 13
第三章 易门工业园区发展现状与战略分析...... 15
III
Key Words: Industrial park; Strategic analysis; Strategy formulation; Strategy
implementation and evaluationII
Abstract
Industrial Park is an agglomeration industries, promote the upgrading of
industrial enterprises, speed up the county's economic development “booster”. Only
high quality industrial park conducive to enhancing regional competitiveness, but also
the government grasps the importance of the development of industrial economy, an
effective platform for investment and urban construction of the model window. Yi
Men industrial park was established in 2003, around the mining and metallurgy,
ceramics, building materials, food processing three leading industries, forming a
rational division of labor, the layout properly, distinctive features, advantages
highlighted, structural optimization of Special Industrial Park. In the rapid
development Yi Men industrial park there are also mutually supporting imperfect, the
slow progress of new projects, the destruction of the ecological environment and
other issues, failed to give full play to the park's unique location and resource
advantages, in essence is the strategy management of absence. Therefore, easy to
implement strategic management of industrial parks Yi Men to structure and
organization becomes very necessary.
In this paper, strategic analysis, strategy formulation, strategy implementation,
strategic evaluation of four levels for strategic management Yi Men Industrial Park
conduct research, to build a more comprehensive strategy for Yi Men industrial park
management system. In the analysis of the external environment and internal
environment, based on the strategic positioning and strategic objectives set, determine
industrial clusters, investment, talent revitalization, environmental optimization of
strategic management core content, accurate positioning from the development goals
and paths, carefully constructed system of internal support , trying to create the
external conditions for development, focusing on eco-orchard four aspects to promote
institutional innovation strategy for the implementation of safeguards, and the
establishment of a park covering economic development, sustainable development
capacity, circular economy, the park environment appraisal index system.参考文献 44

致 谢... 46