民药产业是我国国民经济的重要组成部分,尤其是中医药产业,连年增长都超

过GDP的增长,被誉为“永远的朝阳产业”!中医药学起源于中国,是世界K学的宝

库之-,是中华民族在与疾病长期斗争的过程中积累的宝贵财富,是中华民族优秀

文化的重要组成部分,为中华民族的繁衍昌盛和人类健康做出了不可磨灭的贡献。

中K药产业是我国拥有资源优势和知识优势的传统产业,作为我国最具原始创新潜

力的领域,发展潜力巨大、前景广阔。

企业战略管理是一门实用性和高度复杂性很强的管理科学。该论文主要运用企

业发展战略理论、企业竞争战略理论、企业核心竞‘力、企业竞争优势等理论,通

过分析苗仁堂集团的外部环境,找出了苗仁堂集团发展所面临的机会和潜在威胁;

通过对苗仁堂集团内部环境的分析,找出了集团所拥有的优势和劣势,总结出了苗

仁堂集闭SWOT矩阵分析图;最后,本文还从集团的管理、产品、品牌、营销、研

发、人力资源管理、企业文化等方面战略实施情况来分析苗仁堂集团扩张战略的科

学性及所存在的主要问题,并对所存在的问题提出相应的解决策略和实施办法,使

其能有更完善的集团发展战略。这将对于苗仁堂集团具有战略上的研究价值,同时

也对制药行业的其它企业具有借鉴意义。

关键词:苗仁堂集团;战略管理;扩张战略;一体化战略1220690110 胡青fj
仁堂_彳1彳广张战略仙允

Abstract

The pharmaceutical industry is an important part of our national economy, especially the

TCM industry, successive years of growth in excess of GDP grcrwth,known as the

eternal sunrise industry! TCM originated in China, is one of the medical treasure

troves of the world. It is also a valuable asset accumulated from the Chinese nation in the

long struggle with the disease process and also an important part of the Chinese culture. It

makes an indelible contribution to the multiplication and prosperity of the Chinese nation

and human health. TCM industry is the traditional industry of China . It has advantages in

resources and knowledge . as our most original innovation fields and huge potential

development and broad prospects‘

Strategic Enterprise Management is a highly practical and highly complex management

science. This article is mainly for enterprise development strategy theory, theory of

enterprise competitive strategy, core competitiveness of enterprises and enterprise

competitive advantage. Through analysis of the external environment of Miao Ren Tang

Group to identify opportunities and potential threats facing the development of Miao Ren

Tang Group . Through analysis of Miao Ren Tang Group's internal environment to

identify the strengths and weaknesses of the Group. It has concluded Miao Ren Tang

Group SWOT matrix analysis. Finally, this article,from the Group's management,

products, brands, marketing, research and development, human resources management,

enterprise culture and other aspects of the implementation of the strategy,has made

scientific analysis on Miao Ren Tang Group's expansion.strategy and the main problems

and also has found problems solving strategies and ways of implementation, so that the

Group can obtain more complete development strategies which will bring Miao Ren Tang

Group a value of strategic research, also with reference to other companies in the

pharmaceutical industry.

Keywords: Miao Ren Tang Group; strategic management; expansion.strategy; integration

strategy;