摘 要
产品生命周期（Product Life Cycle）是指一个产品，和人的生命一样，也要
经历最初的形成、成长、成熟和衰退这个周期。而这个生命周期在不同发展水平
的国家里，发生的整个时间和历程是不完全一样的，期间存在一个较大的技术差
距和时间差。这就直接促成了国际间的技术转移。

本文研究的主要目的在于基于产品生命周期理论和成熟度思想来建立一个
模型，能够使得决策层清晰的了解所开发的产品所处在的成长阶段，并且形成了
一个完整的流程来规范和指导产品如何从开发、量产、一直到退市。

本文首先对基于产品生命周期理论的技术成熟度理论和制造成熟度理论进
行了简单介绍，为产品生命阶段细分定性化模型的提出奠定了理论基础。然后，
从一个跨国大型半导体公司的角度，将“成熟度”的概念引入到产品生命阶段细
分定性化模型中，并归纳总结出了此模型中每一阶段的特征、任务，以及其后的
发展路径。在此基础上，本文以 S 半导体公司的新产品导入案例研究了如何应用
该定性化模型来指导新产品的导入，并总结了在应用的过程中所遇到的一些问题
和相应的措施与计划。最后，对本研究的可能发展方向进行了展望。

关键词：产品生命周期 成熟度 生命阶段细分 新产品导入策略ABSTRACT
Product Life Cycle is the life cycle for the product, as the life cycle of human,
should go through the phases of Introduction, Growth, Maturity, and Decline. In the
different countries with different development levels, the whole process of this life
cycle is not happened exactly in the same time. And there is a big technical gap and
time lag in the process, which has led to the international technology transfer directly.
The purpose of this study is to establish a model based on Product Life Cycle
theory and the thought of Maturity, which could support the decision makers to know
the exact growth lever of the developing products, and also to develop the complete
procedure to standardize and guide the products development from introduction, mass
production, and phase out.
Firstly, this dissertation has introduced the Manufacture Readiness Levels and
Manufacture Readiness Levels briefly, which laid a solid theoretical basis for the
Products Life Cycle Segmentation Qualitative model. And then, from the view of a
large multinational semiconductor companies, it has introduced the concept of
Maturity into this Products Life Cycle Segmentation Qualitative model, and
summarized the characteristics, task, and the subsequent development path of each
stage in this model. On this basis, this dissertation has studied how to apply this
qualitative model to guide the introduction of new products based on the new product
introduction case in S Semiconductor Company. And then, it has summarized the
problems and action plans during the application. Finally, it provided the possible
research directions on this study.
Key words: Product Life Cycle, Maturity, Life Cycle Segmentation, new products
introduction strategy