随着我国经济的快速发展和对能源需求的增加,石油作为一项战略资源已经

变得非常重要,我国现在对石油的依存度也在逐步加大。充分利用国外油气资源,

开拓海外市场,是我国石油产业发展的必然选择,也是国内生产总值持续增长的

强劲动力。在这个大环境下,海外石油工程项目市场开始繁荣,也有了 SCC公司

面向海外工程项目发展战略的前提。

SCC公司是中国较早拓展海外市场的石油工程技术服务公司,也是在海外市

场较早获得认可的专业公司。文章先介绍了世界范围内各石油公司在油气开采和

炼化深加工建设等领域的发展,通过深入分析和数据比对提出了拓展海外市场的

必要性,最终得出了必须实施走出去战略,加强公司在海外市场的竞争力,才是

SCC公司建成世界一流的工程技术服务公司的必由之路和现实选择。

文中通过分析当今国际石油市场发展的现状,实施海外市场战略的经验和步

骤,结合SCC公司的具体情况具体分析,探索出了以工程建设作为公司的主营优

势,以整体装置升级及日常检维修为辅,通过建修并举,以修促建的方式,带动

石油工程建设上下游一体化的迅速发展,有效增强国际市场竞争能力的海外市场

战略。

本文深入探讨了 see公司实施海外市场发展战略的背景和意义,详细分析了

内外部环境、战略选择、实施与控制这些要素对企业发展的影响,对see公司实

施海外市场发展战略有一定的理论支持和借鉴意义。

关键词:海外项目,市场发展,战略管理

ABSTRACT

With the rapid development of our economy and the increase in demand for energy, oil as a

strategic resource has become very important, and now in our country for oil dependency is also

gradually increasing. Make full use of foreign oil and gas resources, expand the overseas market,

which is the inevitable choice of the oil industry development in our country, and is also a strong

power of sustained growth in gross domestic product In this environment, overseas oil

engineering project market began to boom, and which is the premise of SCC company for

overseas engineering project development strategy.

SCC company is a petroleum engineering technology service company which expands

overseas market earlier in China, and is also a professional company which receives recognition

from overseas market earlier. The paper introduces development situation of petroleum company

all over the world, and take deep analysis of the necessity for enterprises to develop overseas

markets finally the paper is concluded that which implements going-out strategy and strengthens

the competitiveness in overseas market is the inevitable course and realistic choice of SCC

company to become a world-class engineering development situation.

This paper analyzes the current situation of international oil market development

experience and steps of implementation overseas strategy, and also takes consideration of SCC

company's specific situation, finally finds out that the project construction as the companys main

business, integrated unit up gradation and dmly maintenance as complementary business, through

the way that develop construction and maintenance simultaneously, promote maintenance to

enhance construction, put in motion of the rapid development of the integration of upstream and

downstream petroleum engineering construction, effectively enhance the international market

competition ability of the overseas market strategy.

This paper analyzes in-depth exploration of the background and significance of SCC

company implementation overseas market strategy, and also analyzes influence of inside and

outeide environment, strategy choice, implementation and control to company development, ail of

these are theoretical support and reference significance for SCC company implementation

overseas development strategy.

Key words: Overseas project, Market development, Stotegic management