本文以深圳方向标教育顾问有限公司的创办为出发点,以商业计划书为框

架,运用战略管理、营销管理、人力资源管理等一系列学科的理论进行分析,

确认创办方向标教育顾问公司恰逢其时,并且能够快速盈利实现规模化经营。

本计划书通过对当前教育行业内部、外部的环境分析后,发现家庭教育行业

是个朝阳行业,目前在中国大陆还很少有培训机构做这个项目。我国正处于家

庭教育行业转型的关键阶段,家长对孩子的教育需求非常迫切,市场潜力巨大。

方向标教育顾问公司通过本计划书为投资者们发现了创业机遇,分析了创业思

路,树立了投资信心,落实了创业行为。

本计划书还分析了目前国内教育培训机构的各种商业模式,提出一种合适

的商业模式。本计划书对开展深圳家庭教育产业的可行性进行了分析、研究,

就公司的需求、核心模式、盈利模式、运作流程、价格策略、市场竞争、营销

策略、投资融资方案、盈利预测、风险分析等内容和具体实施方式进行了系统

的阐述。

针对方向标家庭教育顾问有限公司缺少高端的家庭教育专家、人力成本

高、人才流动率低等问题,本文提出了建立专家资源库的办法,希望能够突破

家庭教育行业的瓶颈,提高方向标公司的竞争力,为公司的顺利发展扫清部分

障碍。并且对本公司的目标客户进行了定位,对公司的产品和经营方式进行了

论证,对整个公司的费用、成本和未来收益进行了计算和预测,对公司人力资

源、组织机构进行了设计。

通过论证,家庭教育的市场广阔、经济效益巨大、前景良好,投资者会得

到丰厚的回报,方向标教育顾问有限公司的创业者会实现自己的人生价值。

关键词:商业计划;家庭教育;培训;创业;咨询

ABSTRACT

The paper begins with the foundation of Shenzhen Direction Indicator Educational

Consulting Company and takes the business plan as framework to analyze the theories and

methods of strategic management, marketing management, human resource management and

other subjects. Finally it comes to a conclusion that the foundation of Direction Indicator

Educational Consulting Company at the right time can quickly achieve large-scale profits.

Through the analysis of the internal and external educational environment, the plan has

found that China is at a crucial stage of restructuring of family education. Parents' educational

needs for the children are very urgent, which means there is a huge market potential. Family

education is a sunrise industry. Currently there are very few such training institutions in the

mainland of China. In this paper,Direction Indicator Educational Consulting Company presents

the company's entrepreneurial opportunities and entrepreneurial thinking for investors and helps

them establish the confidence of investment and finally put entrepreneurship into practice.

The business plan also analyzes various business models of the current domestic training

institutions and proposes a suitable business model. This paper focuses on the analytical

investigation of feasibility of family education in Shenzhen and systematically elaborates the

contents and specific practices of company's needs, company's core model, profit model,

operational processes, pricing strategies, market competition, marketing strategy and investment

financing options,earnings forecasts, risk analysis and so on.

As for the problems such as the lack of high-end family education experts, hi运1 labor costs

and low talent flow in family educational consulting companies, the paper suggests establishing

the expert resource library to break through the bottleneck of family education, improve the

competitiveness of Direction Indicator Company and clear obstacles of the company's successful

development. In addition, the paper helps position the company's target customers,demonstrate

company products and business model, calculate and predict the entire company's fees,costs and

future benefits and design the company's human resources and organization.

Through demonstration, we believe that family education has a huge market, huge

economic benefits and prospects. Investors will be generously rewarded, and the entrepreneurs of

Direction Indicator will realize their life values.

Key words: Business plan Family education Entrepreneurship