体育文化产业作为第三产业的一部分,是社会文化的重要组成部分,在全世

界范围内得到了空前的发展,并成为很多发达国家的支柱产业。体育文化产业在

我国正成为国民经济新的增长点。但是内蒙古自治区由于经济文化发展相对滞后,

体育文化产业发展仍处于起步阶段,经济环境、人口环境等还不利于体育文化产

业化的实现,因此,本文对相关问题进行了研究,希望对这些问题的解决进行尝

试与探索。

本文分析现阶段少数民族地区体育文化产业发展中存在的主要问题,如竞争

意识和应对策略的缺乏,产业发展不平衡,产业结构不合理,产业质量不高,产

业发展政策不完善,体育文化市场管理的法制化、规范化不健全,体育文化产业

高层次管理人才的缺失等。以此为依据,强调了重视体育文化产业的必要性和紧

迫性,并结合我区当前体育文化产业发展现状,就如何发展我区现行体育文化产

业,尤其是就我区民族传统体育文化产业发展提出如改善产业发展的经济基础,

增加民族传统体育文化消费,促进资源优化配置,培育健康的民族传统体育文化

市场体系等建议。

关键词:体育文化产业,内蒙古,发展对策

Abstract

Sports as part of the tertiary industry, cultural industry is an important part of social

culture, worldwide got unprecedented development, and become the pillar industry of

many developed countries* Sports cultural industry is becoming a new growth point of

national economy in our country. But due to the economic and cultural development

lags behind, the Inner Mongolia autonomous region sports cultural industry

development is still in its infancy stage, the economic environment and population

environment is not conducive to the realization of the industrialization of sports culture,

therefore, in this paper, the related problems are studied, want to try to explore the

solution of these problems.

This paper analysis of the present stage of ethnic minority areas the main problems

existing in the development of sports culture industry, such as the lack of competition

consciousness and coping strategies, the imbalance of industrial development, industrial

structure is unreasonable, industry quality is not high, the industrial development policy

is not perfect, sport culture the legalization and standardization of market management

is not sound,the sports cultural industry, the lack of high-level management personnel,

etc. On this basis, emphasizes the importance to the necessity and urgency of sports

culture industry, and combining with the current development of our sports culture

industry development present situation, how to develop our current sports cultural

industry, especially the national traditional sports culture industry development is put

forward such as improving the economic foundation of industrial development, increase

the national traditional sports culture consumption, promote the optimal allocation of

resources, foster healthy national traditional sports culture market system.

Key words: Sports cultural industry, Inner Mongolia, the development countermeasures