近年来,我国的证券资本市场比较活跃,特别是股权融资方面的需求不断增长,

为了更好地把握市场机遇,为了能够在激烈的证券市场竞争中更好地发展,西部证券

公司结合自身的业务,积极幵展投资银行业务,努力寻求提升自己的业务品牌和核心

竞争力的途径和策略,但是确定比较清晰的投资银行业务发展战略,已经成为西部证

券投资银行业务当前的一项重要工作。

本文通过对西部证券投资银行业务的宏观环境、行业的总体情况、行业结构的内外

部环境进行分析,提出符合自身情况发展的差异化竞争战略。首先,通过对投资银行及

战略管理相关理论的研究,结合西部证券投资银行业务发展,分别从外部和内部环境做

了分析,通过运用PEST和EFE矩阵分析法,分析了西部证券投资银行业务的外部环境

的优势和劣势,西部证券投资银行业务,面临着国家政策支持等巨大的外部机会,同

时也受到投行人才缺乏等外部威胁;通过波特的价值链模型和IFE矩阵分析法,分析了

西部证券投资银行业务的内部环境的机会和威胁,虽然拥有较强的研究实力等方面的

内部优势,但也存在品牌影响力不足、业务模式不清等方面的内部劣势。其次,通过

SWOT分析和QSPM矩阵的方法,确定了西部证券投资银行业务的战略选择。以差异

化战略作为西部证券投资银行业务战略选择。最后,提出了西部证券投资银行业务的竞

争战略实施保障。西部证券投资银行业务要最终使差异化战略得到有效实施,应该做好

优化组织架构和管理模式、塑造高效的投行文化、加大资源投入力度、加强横向部门合

作、优化人力资源配置、优化投行业务流程、提高研究配售能力等方面的工作。

本文通过对西部证券投资银行业务发展战略的研究,期望能够有助于培育西部证

券投资银行形成自身的核心竞争力,同时也希望本文的一些研究能够对其他证券公司

的投资银行业务的开展有一定的参考和借鉴作用。

【关键词】西部证券;投资银行;合伙人制度

【研究类型】应用研究

In recent years, Chinese securities capital market is more active, especially

equity financing in terms of growing demand, in order to better grasp the market

opportunity, also in order to better development in the competition in the

securities market, securities company with its business in the west and actively

carry out investment banking business, to seek to improve their business brand

and core competence of approaches and strategies, but more clear investment

banking business development strategy, has become the current western

securities investment banking business is an important work.

This article through to the macro environment of western securities

investment banking business, the general characteristics of the industry, industry

structure, the internal and external environment analysis, proposed meet the

differentiation competitive strategy of the development of their own situation.

First of all, through to the investment bank and related theory of strategic

management research, combining with the development of the western securities

investment banking business, respectively from the external and internal

environment analysis, by using PEST analysis method and EFE matrix, analyzes

the external environment of western securities investment banking business

strengths and weaknesses, securities investment banking in the west and faces a

huge external opportunities, such as national policy support, but also threatened

by lack of investment banking talent outside; Through porter's value chain

model and IFE matrix analysis method, analyzes the western securities

Name: Kang Ming Chao

Tutor: Zhang Xiao Ming

Abstract

investment banking internal environment opportunities and threats, although