本研究从庆泰公司的现状和实际入手，以相关激励理论为指导，运用资料查
询法、问卷分析法、统计分析法和专家言谈法等研究方法，建立起研究背景、意
义和理论为指引，庆泰中层管理者激励机制现状分析为基础，庆泰中层管理者激
励方案为核心，激励方案实施配套措施为保障的总体研究框架。针对庆泰实际，
选择了需求层次理论和人力资本理论作为支撑，分析出目前庆泰存在薪酬与考核
相脱节、奖金的激励作用不明显、激励措施缺乏针对性、股权分红没有起到长效
作用等四个方面中层管理者激励存在的问题，探析出缺乏职业培训和晋升激励、
激励手段单一、缺乏长期激励、工作缺乏创新性和挑战性、企业文化建设不足等
五方面原因，重点设计了与庆泰相关的薪酬激励、工作条件和丰富化激励、学习
与发展激励、工作环境激励等四个方面的方案，从树立科学绩效管理、建立市场
化用人体系等五个方面强化保障。
通过研究，笔者认为优化工资结构、改善员工福利、强化股权管理、畅通晋
升通道、加强培训和职业规划设计、抓好文化和制度建设等是庆泰下一步强化中
层管理者激励的有效措施。
关键词：庆泰烟花公司；中层管理者；激励方案
Abstract
Talent is the core competitiveness of enterprises. Human resource is the core
driving force of the development of modern enterprises, whereas, motivation
mechanism plays a core factor in empoldering the advantages of human resources.
With the development of QinTai fireworks company, intrinsic motivation mechanism
that can not yet satisfy the management of human resources has become the important
reason for decline of business efficiency, especially the lack of effective motivation
mechanism to middle managers. So research on establishing an effective motivation
mechanism of middle managers becomes a pressing matter.
This study starts from present situation of Qintai, related to the motivation
theory as the guide, to set up the research background,significance and theory; Using
the data query method, questionnaire research method, statistical analysis and expert
talk method, to construct the overall research framework which is based on the
present situation , situation analysis, proposals with supporting measures of Qintai
tai’s middle managers motivation mechanism. Based on present situation, the author
concluded that the disjoint Salary and performance management, limited bonus, the
lack of targeted motivations, equity dividends not playing a long-term role in
motivation are the problem which lead to the lack of occupation training,promotion
motivations, long-term motivation, single motivation means, culture construction,
innovation and challenge from middle managers. So this study raised four schemes
about salary , work environment, culture, learning and development for Qintai; From
establishing a scientific performance management, establish market five aspects to
strengthen the safeguard system of motivation.
Through the research, the author thinks that to optimize wage structure, improve
employee welfare, stock management, training and occupation planning and design,
smooth promotion channels, and enhance culture and system construction are the next
effective measure to strengthen motivation for middle management of Qintai.
Key Words：the middle managers; motivation; scheme management
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