摘要
金杯海狮系列轻客作为国内轻客市场的知名品牌,至今已经连续十二年占据国
内轻客市场保有量第一的位置。在金杯品牌二十余年的发展历史中,它走出的每一
步都立足于行业的前沿、瞄准市场需求,追求技术创新、以品质作为品牌和产品的
基础。也正因如此,金杯品牌缔造出国内轻客市场的多个第一:第一个以技术引进
形式成长起来的商用车自主品牌;国内第一个拥有百万市场保有量的轻客领军品
牌;也是国内首个拥有HI、H2两大轻客平台共同发展的品牌。金杯海狮先后有多
款车型问世,不但取得了良好的市场反应,而且在消费者心中也形成了良好的口碑。
如今的金杯海狮已经有如“常青树”般屹立在轻客市场,历久弥新。
华晨金杯积极实施“大国际”战略,全面推进全球化布局,金杯海狮车从2001
年开始出口,此后每年的海外出口量成倍增长。产品向全球80余个国家和140余
个地区出口,已建或正在建的海外工厂达到6个,深度覆盖亚洲、独联体、非洲、
南美洲的汽车市场。
金杯海狮面包车自2006年进入安哥拉市场以来,总体保持平稳。2009-2010
年出现大幅度销量下滑,2010-2011年恢复上升趋势。2012年截至7月末出口数
量500台。目前在安哥拉市场2家经销商销售金杯海狮面包车,拥有自己的销售
店面及维修网点,网络辐射周边2-3个城市。
关键词:汽车金杯安哥拉营销
ABSTRACT
JINBEI series light passenger van market as domestic well-known brands, has been
running for twelve years to occupy the domestic light passenger market keep the first
position. In the gold brand for more than twenty years of development history, it out
every step based on the forefront of the industry, aim at market demand, the pursuit of
technological innovation, quality as a brand and product based. Also because of such,
gold brand to create the domestic light passenger car market, the first: the first to the
introduction of technology form grew up in commercial vehicle brands; first a million
market retains the quantity of light passenger leading brand; also is home first with HI,
H2 two light passenger platform and common development of the brand. The gold cup
sea lion has a variety of models available, not only made a good market response, and in
the minds of consumers have formed a good reputation. Now the gold cup sea lion has
such as the Ever green tree, stand in the light passenger car market, fresh.
Brilliance JINBEI actively implement the Great International strategy,
comprehensively promote the global layout, JINBEI Vehicle exports since 2001,and
annually thereafter for overseas export volume doubled. Products export to over 80
countries and more than 140 regional around the world, have been built or are building
factories overseas reached 6,the depth of coverage in Asia,CIS, Africa, South America
auto market.
Since 2006,JINBEI minibus entered to Angola market,maintaining a generally
smooth. 2009-2010 showed substantial sales decline, 2010-2011 resume their upward
trend. As of 2012 7 at the end of export quantity: 500 set. The current market in Angola 2
dealer sales JINBEI van, has its own sales and repair shop outlets, radiation surrounding
2-3 city network.
KEY WORDS : Automobile JINBEI Angola Marketing