本文以理论联系实际为指导思想,首先简单阐述财务战略管理的定义及特征,然
后通过对S集面公司目前的财务战略现状进行分析,使用“五力模型”、“SWOT
模型”分析S集团财务目前所处的战略环境,了解企业的优劣势与机会威胁,找出影
响企业财务战略实施的关键因素,再通过“QSPM”矩阵选择适合S集团的最优财务
战略,结合企业的总体战略目标制定财务战略的总体目标,然后再具体制定投资融资
以及分配战略,最后并对财务战略的实施进行评价。
关键词:S集团,蓄电池,财务战略,战略管理
Abstract
With the rapid development of world economy, traditional financial management
cannot meet the needs of the development of modern enterprises, financial strategy is the
overall decision of enterprise financial activities, is to improve financial management
strategy,financial strategy with the implementation of the company's overall strategy, can
effectively achieve the strategic objectives of enterprises.
This paper integrates theory with practice as the guiding ideology, first we discuss the
definition and characteristics of strategic financial management, and then based on the
present situation of S group company、financial strategy the current analysis, using Five
Forces Model, SWOT model to analyze the S group's financial strategic environment, to
understand the advantages and disadvantages of enterprise and opportunity threat find out
the key factors affecting the implementation, the enterprise's financial strategy, and through
the optimal choice of financial strategy for S group QSPM” matrix, the overall goal of
making financial strategy with the overall strategic goals of the enterprise, and then the
specific formulation of investment and financing and distribution strategy, the
implementation of financial strategy and evaluation.
KEY WORDS: S Group, storage battery, financial strategy, strategic management
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