摘 要
近年来，通信行业处于巨大变革中，中国电信业转型战略正在全面实施。新一
轮网络建设的展开，给邮电工程行业带来了巨大的机会。作为邮电工程行业一员的
南京邮电工程公司正面临的新的发展机遇。但是，随着中国电信业的转型，邮电工
程企业与电信运营商的关系发生了巨大的变化，面对新的市场形势，南京邮电工程
公司只有对所处内外部环境因素进行客观分析，制定合适的发展战略，才能得以良
性发展
本文在对现有国内外战略管理理论进行梳理、消化、研究的基础上，提炼出南
京邮电工程公司的发展战略研究的思路。并借助文献查阅、访谈等方法，应用PEST
（政治、经济、社会、技术）分析、五力模型、价值链、SWOT（优势、劣势、机
会、威胁）分析等工具，结合公司的实际情况，对南京邮电工程公司战略规划中涉
及到的各种因素进行梳理，制定了“成为以市场为中心，以客户为主线，优化业务
结构，积极开拓优质业务；使公司成为组织合理、管理完善、关注员工与企业的共
同发展，使广大员工共享企业成长的成果和利益，共同成长的，南京地区一流，省
内著名，华东地区具有一定影响力，能够辐射全国重点地区的通信施工企业。”的
南京邮电工程公司的总体发展战略以及发展战略的三个阶段和每个阶段的战略目
标。并在此基础之上，制定了公司企业文化、品牌、营销、质量、人力资源五方面
的职能战略及其实施要点，以保障南京邮电工程公司的战略实施与发展
关键词：通信业 邮电工程 发展战略
II
Abstract
In recent years, the communication industry in the great changes of China telecom
industry, strategic transition is the full implementation of. A new round of network
construction, provides enormous opportunities for post and Telecommunications
Engineering industry. Nanjing posts and telecommunications engineering company as a
member of the posts and telecommunications engineering industry is facing new
development opportunity. However, with the transformation of China telecom industry,
great changes have taken place in the relationship between posts and telecommunications
engineering enterprises and telecom operators, in the face of the new market situation, the
Nanjing post and telecommunications engineering company only on the objective analysis
of the external environment factors, appropriate development strategy, can be a benign
development.
This article reviews the domestic and abroad, the theory of strategy management to
digest, study, extracted from the research on the development strategy of Nanjing post and
telecommunications engineering company's ideas. And with the methods of literature
review, interviews, PEST analysis, five forces model, value chain analysis, SWOT
analysis and other tools, combined with the company's actual situation, analyzes various
factors related to the strategic plan of Nanjing post and telecommunications engineering
company, formulated the become to the market as the center, take the customer as the
main line, optimization business structure, develop high quality business actively; to make
the company become a reasonable organization, perfect management, pay close attention
to the common development of employees and enterprises, so that the majority of
employees share the results and benefits of enterprise development, common development,
in Nanjing Province in East China first-class, well-known, have the certain influence,
communication construction enterprise can radiate key parts of the country. Strategic goal
three stages and each stage of Nanjing post and telecommunications engineering
company's overall development strategy and development strategy. And on this basis, the
function of corporate culture, brand strategy, marketing, quality, human resources fiveaspects
and its implementation, in order to ensure the implementation of the strategy and
development of Nanjing post and Telecommunications Engineering company.
Keywords：Communication industry Posts and Telecommunications Engineering
development strategy