虽然在过去的十五年里，吉林道桥集团取得优异的成绩，但随着外部政治、经
济环境的不断变化和企业不断扩大后，内部存在的问题日益显现，给正处于发
展阶段的吉林道桥集团的发展也带来的巨大的挑战和压力。而在面临着国家加
大对高速公路建设方面投资这个新的机遇，吉林道桥集团能够有效地利用现有
的优势资源，公司的核心能力，获得更大更新的竞争优势，这些都离不开企业
战略的制定。结合企业的实际情况，充分认清企业自身的核心能力及存在问题，
充分识别其所面临的外部机遇与威胁，从而制定正确而能够满足企业长期发展
的战略，对于吉林道桥集团而言具有现实的意义。本论文以民营基础设施施工
企业吉林道桥集团制定发展战略过程为主线，共分六个章节进行阐述和论证。
第 1 章介绍了吉林道桥集团发展战略研究的选题背景和国内外研究现状，对论
文的思路和主要内容进行了说明。第 2 章对企业战略管理、企业发展战略管理
以及在本篇论文要用的几种分析模型进行了阐述。第 3 章首先对吉林道桥集团
的基本情况和发展现状进行了介绍，然后对企业目前存在的问题的主要原因进
行了分析，以更好的了解企业；第 4 章，首先对企业发展战略制定的参与要素
（外部环境和内部环境）进行分析，然后运用 SWOT 分析工具对目前吉林道桥
内外部情况作了整体分析。第 5 章本着扬长避短的原则，制定了企业的发展战
略。第 6 章在第 5 章确定的发展战略基础上，指出了吉林道桥集团发展战略实
施的相关业务保障措施。
关键词：
民营企业 路桥公司 发展瓶颈 发展战略
Abstract
Research on Development Strategy of Engineering Construction
of Road & Bridge Group Co., Ltd.
Jilin province road and bridge engineering construction group predecessor is
tonghua road and bridge construction co., LTD., the company was founded in 1998,
and 2011 complete collectivization. This enterprise is now the jilin province within
one of the few have national highway engineering construction general contracting
qualification level in a private infrastructure construction enterprises. In the 15 years
of development, jilin bridge group have captured the two countries in the aspect of
road and bridge construction good chance to increase investment, one is in the late
1990 s, the state increased investment in foundation of the construction of roads and
Bridges; Once at the beginning of the 21st century, countries in the aspect of
\coverage\ road sclerosis of investment; The two policy into the jilin bridge group
to get a great opportunity to develop, grow rapidly expand, personnel scale from
founded at the beginning of 200, to more than 2000 people; Revenue from early 4
million, found that up to now nearly $30. Although in the past 15 years, the excellent
results of jilin bridge group, but with the changing of external political, economic,
environmental and business expanding, the emerging problems existing in the
internal, jilin to is in the stage of development the development of road and bridge
group also brings great challenge and pressure. In facing countries increased
investment in highway construction of the new opportunities, jilin bridge group is
able to effectively use the advantage of existing resources, the company&39;s core ability,
get more updated competitive advantage, these are inseparable from the
establishment of enterprise strategy. Combined with the actual situation of
enterprises, fully recognize the core competence of enterprise itself and the existing
problems, identify its external opportunities and threats faced by fully, so as to make
correct and can meet the enterprise long-term development strategy, has realistic
significance for jilin bridge group. This paper by private infrastructure construction
enterprise develop strategy of jilin bridge group process as the main line, and
argument is divided into six chapters. Chapter 1 introduces the jilin bridge group
development strategy research of the selected topic background and research status
at home and abroad, train of thought and main content of the paper. Chapter 2 to
enterprise strategic management, enterprise development and strategic management
in this paper to use several kinds of analysis model are expounded. Chapter 3, first
of all, on the basic situation and the development of jilin bridge group present
situation are introduced, and then to the enterprise of the main causes of the existing
problems are analyzed, in order to better understand enterprise; Chapter 4, first, to
the enterprise development strategy for the participation of the elements, the external
environment and internal environment) is analyzed, and then using the SWOT
analysis tool to jilin bridge internal and external current situation made overall
analysis. Chapter 5, based on the principle of foster strengths and circumvent
weaknesses, formulate the development strategy of the firm. Chapter 6 in chapter 5
to determine the development strategy of basis, pointed out the development strategy
of jilin bridge group related business security measures.
key words：
Private enterprises ； Road and bridge corporation ； The bottle-neck of
development；Development strategy
第 1 章 绪论
1.1 研究背景
随着我国社会经济的迅猛发展，交通运输及其他基础设施建设在社会经济
发展的地位越来越重，已经成为社会经济发展中的重要基础设施和支柱产业。
尤其是在第九个五年计划后，随着我国国民经济结构的进一步优化以及区域经
济资源开发的现实需求，社会的经济发展向交通运输行业提出了更多更高的需
求。但当时仅靠国有的基础设施建设企业进行建设，不管是从数量上还是质量
上都不能满足我国经济开发发展的形势，在这样的社会背景下，加之国家政策
的支持，我国一些民营交通建设企业迅速成立，获得了相应的市场，并有些企
业很快的在市场上激起了浪花。
自 2004 年中央启动“振兴东北”战略，提出“加强基础设施建设，为全
面振兴创造条件”的口号，并根据东北地区公路建设相对滞后和高寒地区的特
点，进一步加大对黑龙江、吉林和内蒙古东部地区的高速公路和“村村通”公
路建设投资力度后，东北地区民营道路桥梁建设企业纷纷迎来了自己发展的“春
天”，大批民营道路桥梁施工企业迅速成长。
但随着我国道路桥梁网络的逐渐形成、施工技术的发展，特别是在大型高
效施工设备进一步普及的情况下，人力成本的急剧提升以及经济发展对综合交
通施工水平和服务能力要求的进一步提高，一些继续依靠原始粗犷式进行生产
作业的企业遇到较大的发展困境。
吉林道桥集团前身是通化道桥建设有限公司。吉林道桥集团最早于 1998
年正式成立的，是一家以道路桥梁建设、市政工程施工及房地产开发为主营业
务的民营企业，目前公司是吉林省内为数不多的具备国家建设部核定的全国公
路工程施工总承包一级资质的企业，并通过了与 2002 年通过了 ISO9001：2000
版国际标准质量体系认证。公司目前设有 8 个职能部门和 5 个全资子公司。具
体结构图如下：
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