目录Berjaya Great Mall of China 燕郊（中国）大广场项目October 2005 二零零五年十月IChapter 章节 Page 页码1.0 Introduction 简介... 1 – 51.1 EXECUTIVE SUMMARY 报告摘要1.2 INTRODUCTION 任务介绍1.3 BACKGROUND OF THE PROJECT 项目介绍1.4 SCOPE OF SERVICE 服务内容1.5 REPORT STRUCTURE 报告结构2.0 Beijing Economic Review 北京经济情况回顾与分析.... 6 – 162.1 INTRODUCTION 介绍2.2 BEIJING ADMINISTRATIVE DIVISIONS AND POPULATION北京行政区划和人口2.3 ECONOMIC INDICATORS 经济指标2.4 STUDY ON MASTER PLAN AND URBANIZATION COURSE OF BEIJING北京城市整体规划和城市化进程2.5 IMPLICATIONS FOR THE PROPOSED PROJECT 对本项目的影响3.0 Beijing Retail Market Review 北京零售物业市场分析... 17 – 283.1 INTRODUCTION 介绍3.2 EXISTING STOCK OF RETAIL ACCOMMODATION 商业用房的历史供应量3.3 MAJOR RETAIL AREAS 主要商业区域3.4 FUTURE SUPPLY OF RETAIL ACCOMMODATION 商业用房未来供应3.5 OCCUPANCY RATE 入住率情况3.6 RENTAL / PRICE ANALYSIS 租金/售价分析3.7 ANTICIPATED FUTURE TRENDS 未来发展趋势预测3.8 IMPLICATIONS FOR THE PROPOSED PROJECT 对本项目的影响4.0 Yanjiao Regional Market Analysis 燕郊区域市场分析.... 29 – 464.1 YANJIAO REGIONAL MARKET OVERVIEW燕郊区域环境分析4.2 YANJIAO ECONOMIC REVIEW 燕郊经济分析4.3 RETAIL MARKET ANALYSIS 燕郊商业市场分析4.4 IMPLICATIONS FOR THE PROPOSED PROJECT 对本项目的影响Chapter 章节 Page 页码5.0 Site Analysis 地块分析. 47 – 535.1 LOCATION 地理位置5.2 DEVELOPMENT CONFIGURATION 发展条件5.3 ACCESSIBILITY/ROAD SYSTEM通行情况/交通线路5.4 SWOT ANALYSIS SWOT 分析6.0 Consumer Survey 消费者调查... 54 – 666.1 METHODOLOGY 方法6.2 DETAIL ANALYSIS OF THE QUESTIONNAIRES 消费者调查问卷详细分析6.3 SUMMARY 小结6.4 IMPLICATIONS FOR THE PROPOSED PROJECT 对本项目的影响7.0 Competitor analysis 竞争分析... 67 – 887.1 INTRODUCTION 介绍7.2 EXISTING COMPETITOR ANALYSIS 现有竞争分析7.3 FUTURE COMPETITOR ANALYSIS 未来竞争项目7.4 COMPARISON OF POTENTIAL COMPETITORS 潜在竞争项目对比分析7.5 IMPLICATIONS FOR THE PROPOSED PROJECT 对本项目的影响8.0 Recommendations on Market Positioning and Trade Mix市场定位和业态组合建议 89 – 978.1 DEVELOPMENT OPPORTUNITY OF THE PROPOSED PROJECT 项目发展机遇8.2 RECOMMENDATIONS ON MARKET POSITIONING 市场定位建议8.3 PROPOSED TRADE MIX 业态组合建议