专业学位硕士研究生学位论文
（工商管理硕士）
西南应用磁学研究所旧址
游客感知价值研究
作者姓名杜姗
学号7320210104
导师张勇
答辩委员会成员张宇（主席）赵富春
黄全明李端明杨渝南
评阅人李笑雪田源
2023年12月
I
分类号：学校代码：10619
UDC：密级：
西南科技大学硕士学位论文
（工商管理硕士）
西南应用磁学研究所旧址
游客感知价值研究
杜姗
学科(专业)或领域名称：工商管理
指导教师姓名、职称：张勇教授
校外指导教师姓名、职称：胡义嘉
学生所属培养单位：西南科技大学
论文答辩日期：2023年12月2日
II
A Thesis Submitted to Southwest University of Science
and Technology for the Degree of Master
（Master of Business Administration）
A Study on the Perceived Value of Tourists at the
Former Site of Southwest Institute of Applied
Magnetism
Candidate:Du Shan
Supervisor:Zhang Yong
Dec 2023
III
摘要
随着旅游业的进一步发展，旅游市场逐渐分化，涌现出了各式各样的主题旅游以
及专项旅游，不断探索开发新的旅游形式与旅游类型成为抢占旅游市场的必备选择。
近年来，从上到下，各级政府对工业遗产资源的保护、利用工作日益重视，并出台了
一系列政策措施予以支持，开展工业遗产旅游也逐渐成为对工业遗产资源进行保护与
利用的重要方式。然而伴随着工业遗产旅游的快速发展，其中存在的问题也不断显现，
要想实现工业遗产旅游的可持续发展，站在游客角度，考虑工业遗产旅游运营过程中
存在的问题，对提升其旅游竞争力有着重要意义。
西南应用磁学研究所旧址是我国工业和信息化部认定的第五批国家工业遗产之一，
见证了我国三线建设的历史，为我国的国防科研事业做出了重大贡献，具有重要的历
史文化价值。因此，本文以西南应用磁学研究所旧址为研究对象，通过一定的文献研
究，以遗产旅游理论、感知价值理论、可持续发展理论等为基础，借鉴相关研究成果，
结合西南应用磁学研究所旧址实际情况，构建了西南应用磁学研究所旧址游客感知价
值评价体系，具体涉及6项维度29项指标要素。通过问卷调查，以游客感知的重要性
和满意度为依据，在描述性分析、配对样本T 检验等数据分析的基础上，通过IPA 分
析，对西南应用磁学研究所旧址游客感知现状进行梳理，并根据29项指标要素在IPA
模型中的象限分布情况，提出继续保持、适度调整、逐步改善、重点改进等相关策略，
从游客的角度为西南应用磁学研究所旧址的旅游运营工作提出改进建议。
关键词：西南应用磁学研究所旧址；游客感知价值；工业遗产旅游；IPA 分析
论文类型：应用研究
V
ABSTRACT
With the further development of the tourism industry,the tourism market has gradually
differentiated,and various themed and specialized tourism have emerged.Continuously
exploring and developing new forms and types of tourism has become an essential choice to
seize the tourism market.In recent years,from top to bottom,governments at all levels have
increasingly attached importance to the protection and utilization of industrial heritage
resources,and have introduced a series of policy measures to support them.Carrying out
industrial heritage tourism has gradually become an important way to protect and utilize
industrial heritage resources.However,with the rapid development of industrial heritage
tourism,existing problems continue to emerge.In order to achieve sustainable development
of industrial heritage tourism,it is of great significance to consider the problems in the
operation process of industrial heritage tourism from the perspective of tourists,and to
enhance its tourism competitiveness.
The former site of Southwest Institute of Applied Magnetism is one of the fifth batch of
national industrial heritage recognized by the Ministry of Industry and Information
Technology of China.It witnesses the history of China's third line construction and has made
significant contributions to China's national defense research,with important historical and
cultural value.Therefore,this article takes the former site of the Southwest Institute of
Applied Magnetism as the research object.Through certain literature research,based on
heritage tourism theory,perceived value theory,sustainable development theory,etc.,and
drawing on relevant research results,combined with the actual situation of the former site of
the Southwest Institute of Applied Magnetism,a tourist perceived value evaluation system
for the former site of the Southwest Institute of Applied Magnetism is constructed,which
specifically involves 6dimensions and 29indicator elements.Through a questionnaire
survey,based on the importance and satisfaction of tourist perception,and based on data
analysis such as descriptive analysis and paired sample T-test,the current situation of tourist
perception at the former site of Southwest Institute of Applied Magnetism was sorted out
through IPA analysis.Based on the quadrant distribution of 29indicator elements in the IPA
model,relevant strategies such as continuing to maintain,moderately adjusting,gradually
improving,and focusing on improvement were proposed,Provide improvement suggestions
for the tourism operation of the former site of Southwest Institute of Applied Magnetism
from the perspective of tourists.
KEY WORDS:Former Site of Southwest Institute of Applied Magnetism;tourist perceived value;in
dustrial heritage tourism;IPA Analysis
TYPE OF THESIS:Application Research
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