◆目录
第一部分：安利的商业模式和培训运营体系
一、安利的商业模式··················································2
二、安利的直销战略···········································3
三、安利（中国）企业战略········································4
四、安利的销售技巧·············································5
五、安利的培训制度·············································6
六、安利的运营体系·············································6
第二部分：社区营销
一、社区··················································6
二、针对两种不同类型社区的社区营销··································6
三、意见领袖·······················································6
第三部分：安利模式之于游戏推广
一、前言小结·······················································7
二、网游地推现状···················································7
三、绕过终端做直销的两个提议·······································7
第四部分：资料附件
附件一·························································10 附件二·························································11
附件三·························································12
附件四·························································13
第一部分：安利的商业模式和培训运营体系
安利商业模式详解（多层次直销模式）
1、相关概念定义
直销：指以面对面且非定点之方式，销售商品和服务，属于直复式营销（Direct Marketing）一种。这种销售方式不需要中间渠道以及固定销售场所，理论上能够减少销售成本，但实际上往往并不如此，因为这种方式在减少交易成本的同时，却增加了双方的信息搜索成本。
安利模式：用庞大的人员网络代替固定的商业场所，用累进的激励政策代替巨额的广告宣传，安利模式的核心特点是直销。
消费商：由消费者变成经销商 ，在消费的基础上进行产品销售，将自己的消费体验与他人分享 ，进而达到销售的目的。消费商是安利直销模式下的一个重要概念，要使某人成为消费商 ，首先要让他成为消费者 。而安利吸引消费者的武器是：高质量的产品加上亲朋好友的极力推荐。
2、安利（中国）的多层次直复式营销方法
安利在 1998年传销风暴后的转型中选择了以店铺为主 、“有店外推销员”的多层次直复式营销方法。即：在全国设立多家超市或柜台式店铺 ，所有商品均明码标价，并直接面向顾客销售（需要办理优惠顾客卡或者销售代表卡），同时雇佣营业代表推广产品，向顾客提供全面、详尽的商品资讯及周到的售前、售后服务的销售方法，从此开始了安利特有的多层次直销之路。由于保留了“核心多层次”计酬模式，它获得了一个市场保护壁垒，在中国内地