Abstract Administration in the supervision and service of individual businesses in the future. The results show that: first, in the process of receiving supervision and services, individual businesses are faced with the problems such as inconvenient of " allowed to enter the market and allowed to operate ",unbalanced reality ofsupervision, poor experienceof receiving services,and insufficient protection of rights and interests. Second, the average score of satisfaction of 266 samples is4.192 points and thecomprehensive score ofsatisfaction after indexweight calculation by entropy method is 4.110 points, which is a relatively satisfactory level. The gender, age, educational backgroundand industry category of individualbusinesses have significant differences at the level of 0.05 and above on the satisfaction of market supervision. Third, the lack of guidance in behavior and uneven personal quality lead to more complaints aboutadministrative approvalwork,conservativeworkingmode andpoorfairnessof supervision lead to insufficient trust in supervision and law enforcement work, the low quality of service and low level of basic configuration lead to low evaluation of government service work, the inadequate publicity and poor communication channels lead to the obvious doubt on supervision and guaranteework. Fourth, it isnecessary to guide thebehavior habits of individual businesses, highlight classified intelligent supervision, strengthenpersonnel and facilities management, clarify the key needs of individual businesses, further increase the convenience of administrative approval, improve the effectiveness and level of supervision and law enforcement, enhance the quality and efficiency of government services, and ensure the play of supervision and guarantee, so as to further im