航空城以国际化大型枢纽机场为核心，依靠通达全球的航线网络与世界各国相连，汇聚全 球各个地区的优势资源要素，成为国家和地区展示经济实力 和驱动产业发展的重要平台。这些 国家和地区均从国家战略层面充分认识到发展临空经济和航空城产业的重要作用，并以此作为 驱动社会经济的新引擎和动力源。 目前国内的航 空城产业兴起不久，发展成熟的产业也主要集中在北京、上海、广州、香港 等政治和经济发达地区。深圳地处改革开放的窗口，深圳机场作为粤港澳大湾区的核心枢纽， 大力发 展深圳机场航空城对深圳临空经济和社会发展将产生深刻的影响和积极的推动作用。深 圳机场应该抢抓粤港澳大湾区和先行示范区“双区驱动”的重大机遇，完善自身不足，选择 一 种适合深圳机场航空城发展的战略。 本文通过运用文献法、实证法、定量定性等研究方法，重点研究深圳机场航空城业务外部 环境和内部环境，总结出深圳机场航空城发展的 优势与劣势、机会与威胁因素，找出存在的主 要问题并分析原因，认为多元化战略与目前的发展情况相契合，并确定了“建设国际一流、创 新能力突出的企业汇集，集航空运输 、商业、办公、居住、娱乐体验等功能于一体、区域辐射 能力突出，临空产业特色荟萃的现代航空城”的发展定位，提出了以航空保障业务为核心，现 代物流、商旅服务、航空 城开发、创新业务等业务为支撑的“一核多元”业务体系的发展战略。 根据战略总体要求，为保持和提高自身的竞争力，提出差异化的业务层面战略。最后，从资源 配置、组织 架构、风险管控等方面，制定了实施多元化成长战略的相关保障措施。 关键词：航空城，临空经济，发展战略，SWOT分析，大空港 深圳机场航空城发展战略研究 ii ABSTRACT Aviation City takes international large-scale hub airports as its core, and relies on global air route networks to connect with countries in the world. It brings together the advantages of various regions in the world and becomes an important platform for countries and regions to demonstrate their economic strength and drive industrial development. These countries and regions have fully recognized the important role of developing the airspace economy and aviation city industry from the national strategic level, and use this as a new engine and power source to drive social economy. At present, the domestic aviation city industry is not long emerging, and mature industries are mainly concentrated in politically and economically developed areas such as Beijing, Shanghai, Guangzhou, and Hong Kong. Shenzhen is located in the window of reform and opening up. Shenzhen Airport is the core hub of the Guangdong-Hong Kong- Macao Greater Bay Area（short for GBA）. The vigorous development of Shenzhen Airport Aviation City will have a profound impact on Shenzhen's economic and social development and a positive role in promoting it. Shenzhen Airport should seize the great opportunity of “dual-zone driving” in the GBA and the Pilot Demonstration Zone, perfect its shortcomings, and choose a strategy suitable for the development of Shenzhen Airport Aviation City. This paper focuses on the external and internal environment of Shenzhen Airport Aviation City through the use of literature methods, empirical methods, and quantitative and qualitative research methods. It summarizes the advantages and disadvantages, opportunities and threats of Shenzhen Airport Aviation City, and finds out the main factors that exist. The problem is analyzed and the reasons are considered. The diversification strategy is in line with the current development situation, and the "construction of a world-class and outstanding innovation enterprise collection is established, which integrates air transport, commerce, office, residence, entertainment experience and other functions into one area. The development orientation of “Modern Aviation City with Outstanding Radiation Capability and Features of Aerospace Industry” put forward the “one core and multiple” business supported by aviation security business as the core and modern logistics, business travel services, aviation city development, and innovation business as the support. System development strategy. According to the overall requirements of the strategy, in order to maintain and improve its own competitiveness, it proposes differentiated business-level strategies. Finally, from the aspects of resource allocation, organizational structure, risk management, etc., relevant safeguard measures for implementing a diversified growth strategy were formulated.. Key words: aviation city, airport economy, development strategy, SWOT analysis, airports 南京航 空航天大学硕士学位论文 iii 目 录 第一章 绪论 .............. 1 1.1 研究背景 .......... 1 1.2研究的目的和意义.......................... 2 1.2.1研究目的 ... 2 1.2.2研究意义 ... 2 1.3 国内外研究成果及分析 ................. 3 1.3.1国外研究成果........................... 3 1.3.2国内研究成果........................... 4 1.3.2研究成果分析........................... 5 1.4研究内容 .......... 6 1.5研究方法与研究路线...................... 7 1.5.1研究方法 ... 7 1.5.2研究路线 ... 7 第二章 战略管理与航空城发展相关理论概述 ..................... 9 2.1 战略管理理论概述 ......................... 9 2.1.1战略的定义和类型 ................... 9 2.2战略管理研究方法.......................... 9 2.2.1 波特钻石理论模型 .................. 9 2.2.3 SWOT分析法 ........................ 10 2.2.4安索夫矩 阵............................. 11 2.3临空经济和航空城产业 ................ 12 2.3.1临空经济 . 12 2.3.2航空城产业............................. 13 第三章 深圳 机场航空城内外部环境分析 ......................... 17 3.1宏观环境分析 17 3.1.1国家宏观政策分析 ................. 17 3.1.2经济环境分 析......................... 18 3.1.3社会文化环境分析 ................. 20 3.1.4科技环境分析......................... 20 3.2行业竞争力分析 ........................... 22 深圳机场航空城发展战略研究 iv 3.2.1生产要素 . 22 3.2.2国内需求市场......................... 24 3.2.3相关和支持产业 ..................... 25 3.2.4企业战略、结构与同业竞争 . 26 4.3深圳机场航空城的优势和劣势 .... 29 4.3.1优势 ......... 29 4.3.1劣势 ......... 30 3.3深圳机场航 空城的机遇和威胁 .... 31 3.3.1机遇 ......... 31 3.3.2威胁 ......... 32 第四章 深圳机场航空城发展战略的制定 ......................... 34 5.1 SWOT分析 .... 34 5.2深圳机场航空城发展产业环境 .... 35 5.2.1深圳市产业发展 ..................... 35 5.2.2宝安区产业发展 ..................... 36 5.3深圳机场航空城发展战略制定 原则 ........................... 38 5.4深圳机场航空城发展战略目标 .... 38 5.4.1发展定位 . 38 5.4.2总体目标 . 39 5.4.3分阶段目标............................. 39 5.5深圳机场航空城发展战略选择 .... 40 5.5.1战略分析组合分析 ................. 40 5.5.2多元化战略是适应目前发展形势需要的选择 .... 41 5.6深圳机场航空城总体 发展战略 .... 41 5.6.1产业遴选原则......................... 41 5.6.2产业功能体系......................... 42 5.6.2多元化发展方向 ..................... 43 5.7 深圳机场航空城业务层战略 ........ 47 5.7.1产业差异化............................. 47 5.7.2市场差异化............................. 48 第五章 深圳机场航空城战 略措施 ...... 49 6.1明确航空城开发主体.................... 49 南京航空航天大学硕士学位论文 v 6.2强化航空城产业特色.................... 49 6.3争取外部政策支持 ........................ 50 6.4提供多元化资金保障.................... 51 6.5完善专业人才体系........................ 52 6.6打造国际化营商环 境.................... 53 6.7加强内部控制和风险管控 ............ 54 第六章 研究结论与展望...................... 55 7.1研究结论 ........ 55 7.2创新 ................ 55 7.3不足与展望 .... 55。。。。。。以下内容略