2017 CarTrawler Yearbook of Ancillary Revenue IdeaWorksCompany LLC Page 1The CarTrawler Yearbook of Ancillary Revenue byIdeaWorksCompanyTable of ContentsSummary of the Results ... 4Ancillary Revenue Defined ........ 12About Individual Airline Listings ........... 13A la Carte Services Sold through GDS ........... 13Ancillary Revenue Data and Graphs .... 15Europe and Russia22The Americas ........ 49Asia and the South Pacific .......... 77Middle East and Africa ... 100Currency Exchange Rates Used for the Worldwide Statistics ..... 108The free distribution of this reportis made possible through the sponsorship of CarTrawler.CarTrawler is the world’s leading B2B travel technology platform providing car rental andground transportation options to over 700 million airline passengers annually, through our100 airline partnerships.We connect travellers in real-time, on any device, to everysignificant car rental and ground transportation supplier globally.CarTrawler’s uniquetechnology is an easy to implement platform, personalised based on your customers' tripdetails. Our technology provides you with higher conversion rates and increased revenue. For more information visit cartrawler/bestconversion.Issued September 2017 by IdeaWorksCompany LLCShorewood, Wisconsin, USAIdeaWorksCompany2017 CarTrawler Yearbook of Ancillary Revenue IdeaWorksCompany LLC Page 2About Jay Sorensen, Writer of the ReportJay Sorensen’s research and reports have made him a leading authority on frequent flyerprograms and the ancillary revenue movement.He is a regular keynote speaker at theannual MEGA Event, spoke at IATA Passenger Services Symposiums in Abu Dhabi andSingapore, and has testified to the US Congress onancillary revenue issues.His published works are reliedupon by airline executives throughout the world andinclude first-ever guides on the topics of ancillary revenueand loyalty marketing.He was acknowledged by his peerswhen he received the Airline Industry Achievement Awardat the MEGA Event in 2011.Mr. Sorensen is a veteran management professional with30 years experience in product, partnership, andmarketing development.As president of theIdeaWorksCompany consulting firm, he has enhanced thegeneration of airline revenue, started loyalty programs andco-branded credit cards, developed products in theservice sector, and helped start airlines and other travelcompanies.His career includes 13 years at MidwestAirlines where he was responsible for marketing, sales, customer service, productdevelopment, operations, planning, financial analysis and budgeting. His favorite activities arehiking, exploring and camping in US national parks with his family.About Eric Lucas, Editor of the ReportEric Lucas is an international travel, culture and natural historywriter and editor whose work appears in Michelin travel guides,Alaska Airlines Magazine, Westways Magazine and numerous otherpublications.Founding editor of Midwest Airlines Magazine, he isthe author of eight books, including the 2017 Michelin Alaskaguide.Eric has followed and written about the travel industry formore than 25 years.He lives on San Juan Island, Washington,where he grows organic garlic and heirloom corn; visit him onlineat TrailNot4Sissies. Disclosure to Readers of this ReportIdeaWorksCompany makes every effort to ensure the quality of the information in thisreport.Before relying on the information, you should obtain any appropriate professionaladvice relevant to your particular circumstances.IdeaWorksCompany cannot guarantee, andassumes no legal liability or responsibility for, the accuracy, currency or completeness of theinformation.The views expressed in the report are the views of the author, and do notrepresent the official view of CarTrawler. Eric, at his favorite summer retreat, Steens Mountain, Oregon. Jay, with son Aleksei and daughterAnnika, in North Cascades NationalPark in Washington.2017 CarTrawler Yearbook of Ancillary Revenue IdeaWorksCompany LLC Page 3。。。。。。