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本文在借鉴国内外企业市场竞争战略理论研究成果和实践先进经验的基础
上，运用 PEST 分析法和五力模型等分析了江西铜业集团的市场竞争环境，同时运
用 SWOT 分析法揭示了江西铜业集团自身的优势与劣势、面临的机遇与挑战，进而
明确了江西铜业集团市场竞争的具体战略方案，结合实际情况，提出了转型升级
战略、创新驱动战略、成本控制战略、人才强企战略、文化兴企战略以及 “走出
去”战略等全面推进江西铜业集团市场竞争战略的顺利实施。本文研究主要结论
有：（1）在国际国内实体经济对有色金属需求增幅放缓、基础原料行业产能过剩、
美元持续走强等多重不利因素叠加影响下，有色金属行业全线低迷，铜价出现断
崖式下跌。（2）江西铜业集团正处于经济低速增长、贸易持续低迷、金融市场动
荡加剧的全球经济和结构调整、转型升级的国内经济大背景下，存在行业供需失
衡、相比国外技术落后等环境约束，加之，国际矿企和经并购重组后实力雄厚的
国内央企矿产公司，对江西铜业集团的国内铜领域领军地位造成严重的威胁。同
时，江西铜业集团也享有国家政策扶持、科技经费大力投入等环境支持。（3）江
西铜业集团具备原料自给率居全国首位、主产品生产规模较大、技术装备较先进、
融资渠道宽、品牌信誉度高、产业链完整、配套企业齐全、基础管理扎实等优势
同时也存在资源储备略显不足、产业布局不够合理、管理创新缺乏、人员素质不
高、研发力量不足、内部风控体系不健全等劣势。（4）江西铜业集团的市场竞争
战略应：秉承“用未来思考今天”理念，瞄准世界前三强目标，按照“巩固冶炼、
精净加工、相关多元”方向，坚持“同心同创同进”，推进利益相关者合作共赢
同时，应通过创新驱动战略、成本控制战略、人才强企战略、文化兴企战略、“走
出去”战略等全面推进江西铜业集团市场竞争战略的顺利实施
关键词：江西铜业集团；市场竞争战略；环境分析；SWOT 分析
江西铜业集团市场竞争战略研究0
Abstract
As an important material， copper supports to world’s advanced technology and
national defense construction and also is related to the lifeline of national economy and
national security. The application of copper in China have a relatively long history, but
the development of copper industry leg behind the other countries and there is still a big
gap. Currently， with world’s economy overall depressed and downward pressure of
China’s economy increased， the global mining industry facing a big dilemma as well
as industry circle adjustment, we have to attach importance to the copper industry.
On the basis of the enterprise market competition strategy theory research results
and advanced experience at home and abroad, the paper analyzes the market
competition environment of Jiangxi Copper Corporation with PEST analysis and the
five-force model, meanwhile, it reveals the advantages and disadvantages, opportunities
and challenges of Jiangxi Copper Corporation by using SWOT analysis. And then it
makes the position of market competition strategy for Jiangxi Copper Corporation
clearly, and in order to Comprehensively promote the implementation of the strategy by
using “transformation and upgrading strategic” “ Innovation-driven strategy” “cost-
control strategy” etc. This paper studies the main conclusions as follows: (1)With
international and domestic entity economic growth slowdown in demand for
non-ferrous metals, basic raw material industry overcapacity, the superposition of
multiple adverse factors such as the dollar continued to be strong, the non-ferrous metal
industry downturn across the board and the price bluffly drop. (2) Jiangxi Copper
Corporation is under the circumstance of global economy with the economical
continued slow growth, trade continues to weaken, financial market turmoil, structure
adjustment and domestic economy with structure adjustment and transformation
upgrading, restrained by imbalance between supply and demand and backward
compared with the foreign technology. In addition, the international mining companies
and powerful domestic state mining company after merger, acquisition and
reorganization, are both threat to the leader position of Jiangxi Copper Corporation.
Moreover, Jiangxi Copper Corporation has support from a national policy and science
and technology funding. (3)Jiangxi Copper Corporation has its own advantage in
工商管理硕士专业学位论文1
self-sufficiency rate of raw materials in the first place, the main production of larger
scale, advanced technology and equipment, wide financing channel, high credibility
brand, complete industrial chain, all-round supporting enterprises, solid basic
management and has its own disadvantage in insufficient reserves, unreasonable
industrial layout, lack of management innovation, not high personnel quality, lack of
research and development, unsound the internal risk control system. (4) Jiangxi Copper
Corporation should adhere to the concept thinking in the future today and aim at the
goal of world top 3, adhere to the direction strengthening smelting, fine processing,
related multivariate , promote the stakeholders win-win cooperation. Meanwhile, in
order to Comprehensively promote the implementation of the strategy by using
“transformation and upgrading strategic” “ Innovation-driven strategy” “cost- control
strategy” “go-out strategy” etc.
Key Words: Jingxi Copper Corporation; market competition strategy；environment
analysis；SWOT analysis
江西铜业集团市场竞争战略研究工商管理硕士专业学位论文目 录
摘要.......I
Abstract.II
1 绪论........3
1.1 研究背景与意义.4
1.2 研究综述.5
1.2.1 国外研究综述.....5
1.2.2 国内研究综述.....7
1.2.3 文献述评.7
1.3 研究内容.9
1.4 研究方法...........11
1.5 研究创新...........11
2 市场竞争战略的理论基础......12
2.1 PEST 模型........12
2.2 波特五力模型.12
2.3 SWOT 分析法....14
3 江西铜业集团市场竞争的环境分析.16
3.1 江西铜业集团概况......16
3.2 江西铜业集团市场竞争的宏观环境分析......20
3.2.1 政治环境...........21
3.2.2 经济环境...........21
3.2.3 社会文化环境.......
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