 ==>> 点击下载文档 |
然而，在旅游业快速发展中，各旅游目的地经常对自身的定位不够准确，与其他
地区盲目竞争，大搞雷同建设，以致旅游目的地间缺乏协作，旅游产品同质化现
象突出，极大地阻碍了区域旅游健康发展和可持续发展。在这个背景下，研究如
何提高旅游流的流动水平，为旅游目的地进行角色定位，提高旅游目的地跨地区
合作的有效性，显得十分重要
本文在系统梳理国内外旅游流研究进展、社会网络理论及其在旅游领域研究
成果的基础上，采用问卷调查法收集旅游者在新疆旅行路径及流动方向，构建新
疆旅游流网络，从结构对等性和权利中心性两个方面，分析了国内旅游流在新疆
15 个地州的地理分布及网络特征，并探讨了在网络结构约束下各地州的功能及
角色定位，进一步分析了影响各地州角色定位的相关因素
研究发现：
（1）新疆旅游流网络核心—边缘结构明显发育，具有北疆紧密、南疆稀疏
的不均衡空间结构特征；其中乌鲁木齐处于核心区，同时发挥全疆集散中心作用；
吐鲁番、阿勒泰处于次级核心区，发挥着次级集散中心的作用；伊犁州直、昌吉
处于次级核心区，发挥次级扩散中心作用；博州、巴州、克拉玛依等作为重要目
的地，集聚了大量旅游流，同时巴州在传递南北疆旅游流中发挥重要作用；和田、
阿克苏、克州、喀什处于一般目的地，依赖高等级旅游地辐射的旅游流并在内部
成员之间产生互动；处于边缘目的地的为石河子、塔城、哈密，虽然地处北疆，
尤其是石河子紧邻乌鲁木齐，具备地理位置优势，但和塔城、哈密一样，缺乏特
色旅游资源，与其他地州联系很少，在整体网络中属于边缘目的地
（2）利用 spearman 相关分析法将旅游资源条件、地方经济发展水平、旅游
服务设施状况、交通通达性等因素与旅游流网络中心性指标进行相关分析，发现
各因素不同程度上与各地州在旅游流网络中的角色地位具有相关性
（3）结合新疆旅游流网络结构特征及 15 个地州在旅游流网络中的角色，提
出在社会网络背景下各地州旅游业优化发展的建议
关键词：旅游流；网络结构；角色定位；新疆新疆大学硕士学位论文
II
Abstract
Tourist flows are centered around the traveler&39;s space movement，which are a
kind of tourism phenomenon, and also a foundation for the development of tourism.
Tourist flows are one of the hot issues that scholars at home and abroad concerned
about. While the tourism industry in Xinjiang is leapfrogging, the tourist flows keep
continuous flowing. Tourist flows link tourism destinations and show the pattern of
network development. However, different destinations were often inaccurate about
their role. Some destinations were blindly competing with other regions, and
reconstructing them, leading to lack of collaboration between tourist destinations.
Besides, tourism products were homogenized, which greatly hinders the sound
development of tourism and sustainable development. In this context, the research on
how to improve the efficiency of tourist flows, and to make accurate role positioning
for tourist destinations, so it is important to increase the effective cooperation between
tourist destinations.
This paper is based on the systematic review of the theory of tourist flows and
the theory of social network. We used questionnaire to collect tourists&39; path and
direction in Xinjiang, and based on the questionnaire survey, the Xinjiang tourist
flows network was constructed. We analyzed the structure of Xinjiang tourist flows
from two aspects: structural equivalence and rights centrality. At the same time, we
discussed the function and role of various tourism destinations in the social network,
and further analyzed the factors influencing the role of tourism destination.
1. Our research had found that the Xinjiang tourist flows network has a
significant core - edge structure feature, it presents a pattern of unbalanced space
between the north and the south. Urumqi is in the core area, plays the role of tourist
distribution center in Xinjiang. Turpan and Altay are in the secondary core, play the
role of secondary tourism distribution center. The county directly under Yili Kazah
Autonomous Prefecture and Changji are in the secondary core area, play the role of
secondary diffusion center. Bortala, Bayingolin and Karamay are important tourism
destination, gathered a lot of tourist flows. At the same time, Bayingolin in the新疆大学硕士学位论文
III
transmission of tourist in the north and south play an important role. Hotan, Aksu,
Kizilsu and Kashgar are in general tourism destination, these district rely on high-level
destination to spread the tourist flows and interaction between the internal members.
Shihezi, Tacheng and Hami are in the edge of the tourism destination. Although these
areas are in northern Xinjiang, especially Shihezi close to Urumqi, with geographical
advantages, but like as Tacheng and Hami, both lack characteristics of tourism
resources, lead to very few contacts with other areas.
2. We put some of the factors of tourism destination with centrality indicators to
spearman correlation analysis, such as tourism resources, local economic
development, tourism service facilities, and traffic accessibility. We found that
different factors influence the role of states in the tourist flows network. Besides, we
found that different factors in varying degrees affected the role of states in the tourist
flows network.
3. Based on the analysis of Xinjiang tourist flows network structure and the role
of 15 states, we put forward the strategy of optimizing development of tourism
industry in the social network of Xinjiang.
Keyword: Tourist flows；Network structure；Role positioning；Xinjiang新疆大学硕士学位论文
IV
目 录
摘要... I
AbstractII
一、绪论...........1
（一）研究背景..1
（二）问题的提出..........2
（三）研究意义..3
（四）研究方法..3
（五）技术路线图..........5
二、文献综述...6
（一）旅游流理论..........6
1、旅游流概念 ......6
2、旅游流国外研究进展...7
3、旅游流国内研究进展...8
（二）社会网络理论....10
1、社会网络分析的概念.10
2、社会网络分析的产生与发展.10
3、社会网络分析与旅游研究.....11
（三）旅游目的地角色研究进展........13
三、研究区概况.........15
（一）新疆概况15
（二）新疆旅游经济发展概况15
（三）调研开展与数据收集....18
1、数据获取来源 18
2、确定调研范围及问卷预调查.18
3、开展问卷调查 19
4、样本概况 ........19
四、新疆旅游流网络结构特征.........21
（一）旅游流网络模型构建.......
。。。以上简介无排版格式，详细内容请下载查看
