摘要
半导体是现代科技的基础，半导体行业的发展推动着现代科技的发展，最
近的几十年以来，科技领域所取得的一系列发展，都离不开半导体产业。半导
体行业市场规模的不断扩大，使其重要性越来越显著，逐渐影响着全球经济

2008 年美国次贷危机以来，全球经济都在走弱，终端市场电子产品需求量也萎
缩了很多。国内很多代工企业已经处于亏损和保本阶段，部分工厂倒闭和被迫
选择转行。半导体分销行业在这样的市场环境下，同行竞争更加激烈，企业生
存问题越来越严重。随着芯片制成技术的不断提高，电子元器件的新产品推出
速度也在逐渐加快。对分销商的资金成本、库存承受能力、客户反应速度上的
要求越来越高

本文分析了半导体分销公司睿霖国际有限公司在受外围环境影响，公司发
展速度放缓，运转效率降低，资金周转率显著下降，公司经营存在着很大的风
险和不确定性情况下，如何创建睿霖国际有限公司的总体战略系统，并提出战
略实施的具体措施和办法

通过对睿霖国际有限公司所处的宏观环境进行分析研究。用 PEST 分析法对
其所处的政治环境、经济环境、社会、文化环境、技术环境做具体分析，认清
外部环境特点。再用波特五力模型从新进入者威胁、买方议价能力、供方议价
能力、替代者威胁、竞争对手分析这五个方面详细分析行业特点及现状。然后
通过运用 EFE 矩阵、IFE 矩阵、BCG 矩阵、SWOT 矩阵分析，最终用 QSPM 矩阵做
战略决策。在明晰了战略目标后，提出战略实施的措施及控制办法，在战略实
施过程中，通过不断地“分析-决策-执行-反馈-再分析-再决策-再执行”循环，
以达成战略目标

关键词：分销；存储芯片；集成电路MBA 学位论文 作者：刘运华 睿霖国际有限公司总体战略研究
II
Abstract
Semiconductor is the basis of modern science and technology, the development of the
semiconductor industry to promote the development of modern science and technology, in recent
decades, the field of science and technology made a series of development, cannot be separated
from the semiconductor industry. With the continuous expansion of the scale of the
semiconductor industry, the importance of the semiconductor industry is becoming more and
more significant. Since the subprime mortgage crisis in 2008, the global economy is weakening,
and the demand for electronic products in the terminal market is decreasing year by year. Many
domestic OEM companies have been in the loss and preservation phase, some factories closed
down and forced to choose a career. Semiconductor distribution industry in such a market
environment, peer competition is more intense, more and more serious problem of enterprise
survival. With the continuous improvement of the chip technology, electronic components of the
new product launch speed is gradually accelerated. The cost of the distributors, inventory
affordability, customer response speed on the increasingly high demand..
This paper analyzes the semiconductor distribution company Rylion International Co.,Ltd in
subject to external environmental impact, slowing the development of the company, operation
efficiency, capital turnover rate decreased significantly, the company has a big risk and
uncertainty situation, how to create a system of overall strategy Rylion International Co.,Ltd, and
puts forward the concrete measures and methods the implementation of the strategy.
By analyzing the macro environment of Rylion International Co.,Ltd. PEST analysis method
is used to analyze the political environment, economic environment, social environment, cultural
environment and technical environment. Then Potter five forces model from the new entrants
threat, bargaining power of buyers, the bargaining power of suppliers, the threat of substitution,
competitor analysis of these five aspects of the detailed analysis of the characteristics and status
of the industry. Then by using the EFE matrix, IFE matrix, BCG matrix, SWOT matrix analysis,
the final use of QSPM matrix to make strategic decisions. In the strategic target, and puts
forward the measures and control measures for the implementation of the strategy, in the process
of implementation of the strategy, through continuous analysis of decision execution - feedback -
Analysis - decision - execution cycle, to achieve strategic goals.
Key words: Distribution;Memory Chip;ICMBA 学位论文 作者：刘运华 睿霖国际有限公司总体战略研究目录
一、绪论.....8
（一）研究背景... 8
（二）企业简介... 9
（三）相关理论综述.....10
1.外部因素评价矩阵(EFE)..10
2.内部因素评价矩阵(IFE)..10
3.波士顿咨询集团矩阵(BCG)..........10
4.SWOT 矩阵...11
5.定量战略计划矩阵(QSPM)11
（四）研究内容与研究思路..... 11
1.研究内容....11
2.研究思路....12
二、睿霖国际有限公司外部战略环境分析......14
（一）宏观环境分析.....14
1.政治环境分析........14
2.经济环境分析........16
3.社会文化环境分析20
4.技术环境分析........22
（二）行业与市场环境分析.....28
1.行业状况分析........28
1.1 三星与海力士 2016 年第三季度经营状况分析...... 28
1.2 中国本土分销商状况分析.....34MBA 学位论文 作者：刘运华 睿霖国际有限公司总体战略研究2.新进入者威胁分析39
3.买方议价能力分析39
4.供方议价能力分析40
5.替代者威胁分析....40
6.竞争对手分析........40
三、睿霖国际有限公司内部战略环境分析......42
（一）睿霖国际有限公司资源与能力分析..... 42
1.资源分析.
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