九台农商银行作为东北首家农村商业银行，自 2008 年改制以来取得了跨越式的
发展，企业品牌和形象得到了普遍认可，但在企业文化建设方面还存在需要改进
的地方
本文第一部分从介绍选题的背景出发，介绍企业文化研究的价值和意义、企
业文化建设研究的框架思路，最后提出了本文研究方法和创新之处；第二部分对
企业文化的概念、企业文化的功能和企业文化结构进行了由浅入深的介绍；第三
部分详细分析了九台农商银行企业文化建设现状，对九台农商银行基本情况及其
企业文化建设四个层次进行介绍；第四部分对九台农商银行企业文化建设存在的
主要问题及原因进行分析，问题主要包括：员工对企业文化认知度不高、领导层
缺乏科学的企业文化建设规划、企业核心价值观建设不够深入、规章制度的执行
力度欠缺、员工激励机制有待完善五个方面的问题，并对九台农商银行企业文化
存在问题的成因进行了分析；最后，第五部分从五个方面提出完善九台农商行企
业文化建设的对策，包括：建立完善的企业文化理念传导机制、建立科学规范的
岗责体系、加大企业文化培训力度、加强人力资源管理和建立先进人物引领机制
关键词：企业文化；九台农商银行；改革；对策II
Abstract
The enterprise culture is led by the enterprise&39;s core values,and it is an
organizational phenomenon with obvious characteristics reflected by the specific
behavior of the managers and employees in the course of production and management.
The enterprise culture develops in the process of daily management practice and gets
recognition and enforcement of all staff in the daily management practice,and it is
mainly reflected in the values of the enterprise, the spirit of the enterprise, business
principles, development prospects, business style and moral standards, etc.For the
modern enterprise, the enterprise culture not only can improve the enterprise internal
staff centripetal force, it also can improve enterprise&39;s competitiveness in the complex
market environment. Especially for the banking industry, in the background of
deepening the reform of the banking industry and facing the new challenge and new
opportunity of global economic integration, the competition between Banks and
banking not only existing in the products, marketing and management, it more
importantly is the enterprise&39;s own management and competition between bank
enterprise culture construction. Therefore, the banking industry enterprises must spare
no effort to do a good job in the enterprise culture construction,they should develop
the necessary action plan and steps, construct the enterprise spirit, show the image of
enterprise and the organic combination of internal and external environment, to create
conform to the actual features of enterprise culture, in the service of the development
and innovation of enterprises. Jiutai Rural Commercial Bank as the Northeast&39;s first
rural commercial bank,since the restructuring in 2008 achieved leap-forward
development, its enterprise brand and image has been widely recognized, but there are
in need of improvement in the aspect of enterprise culture construction.
The first part of this paper starting with the background of the topic introduces
the research value and significance, the framework and though of the enterprise
culture construction research.then puts forward the research methods and innovation
of this paper; The second part introduces the concept,the structure and the function of
enterprise culture step by step.The third part analyzes the enterprise culture
construction present situation of Jiutai Rural Commercial Bank,introducing the basic
situation of Jiutai Rural Commercial Bank and the enterprise culture construction in
four levels.The fourth part mainly analyzes the main problems of enterprise culture
construction and the reasons of Jiutai Rural Commercial Bank,the man problemsIII
mainly including: mployees to the enterprise culture awareness is not high, the
leadership is lack of scientific planning, enterprise culture construction enterprise core
values construction is not enough in-depth, enforcement of regulations lack,employee
incentive mechanism to improve the five aspects of problems, and the enterprise
culture and the cause of the problems are analyzed; Finally, the fifth part puts forward
countermeasures to improve the enterprise culture construction of Jiutai Rural
Commercial Bank from five aspects,including:establishing and improving the
enterprise culture concept of transmission mechanism, establishing a scientific and
standardized system of post responsibility, strengthening the enterprise culture
training, strengthening human resources management,and establishing the advanced
character of guidance mechanism.
KEY WORDS：Corporate Culture；JRCB；Reform；CountermeasureIV
目 录
摘要..I
ABSTRACT...........II
第 1 章 绪 论.......1
1.1 研究背景和研究意义........1
1.1.1 研究背景 ..1
1.1.2 研究意义 ..2
1.2 国内外研究现状2
1.2.1 国外研究现状 ..........2
1.2.2 国内研究现状 ..........4
1.3 研究内容与研究框架........5
1.3.1 研究内容 ..5
1.3.2 研究框架 ..6
1.4 研究方法与创新6
1.4.1 研究方法 ..6
1.4.2 创新之处 ..7
第 2 章 相关理论概述.8
2.1 企业文化的概念界定........8
2.2 企业文化的功能8
2.3 企业文化的结构...........10
2.3.1 物质文化 .10
2.3.2 行为文化 .11
2.3.3 制度文化 .11
2.3.4 精神文化 .11
第 3 章 吉林九台农村商业银行企业文化现状调查13
3.1 吉林九台农村商业银行简介.13
3.2 吉林九台农村商业银行企业文化建设的基本情况.......14
3.2.1 吉林九台农村商业银行的物质文化 ...14
3.2.2 吉林九台农村商业银行的制度文化 ...15
3.2.3 吉林九台农村商业银行的行为文化 ...16
3.2.4 吉林九台农村商业银行的精神文化 ...18
3.3 吉林九台农村商业银行企业文化问卷调查.19
3.3.1 问卷调查设计 .........19
3.3.2 问卷调查发放及回收情况 ...........20
第 4 章 吉林九台农村商业银行企业文化建设存在的问题及成因分析........21V
4.1 吉林九台农村商业银行企业文化建设存在的问题.......21
4.1.1 员工对企业文化认知度不高 .........21
4.1.2 领导缺乏系统的企业文化建设规划 ...21
4.1.3 企业核心价值观普及不够深入 .......22
4.1.4 规章制度的执行力度有待提高 .......22
4.1.5 员工激励机制需完善 ...23
4.2 吉林九台农村商业银行企业文化建设的问题成因分析...24
4.2.1 缺乏科学的企业文化培训机制 .......24
4.2.2 过重追求经济效益而轻企业文化 .....24
4.2.3 企业文化建设存在“形式主义” .....24
4.2.4 缺乏规范的制度监督机制 ...........25
4.2.5 人力资源管理理念落后 .25
第 5 章 吉林九台农村商业银行企业文化建设的对策........
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