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MBA硕士论文_平安财险安徽分公司绩效考核优化设计DOC

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更新时间:2018/6/28(发布于安徽)
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文本描述
摘要
伴随着经济发展的突飞猛进,保险渐渐被更多人所需要,但与此同时,保险公司
之间的竞争也愈来愈激烈。作为财险三大巨头之一的中国平安财险,如何在当下车险
费改、营改增、互联网涌入等新形势下抢占一席之地,继而达成企业战略规划和目标,
是公司管理层愈加重视的问题。在诸多不确定性因素前,人力资源方面的竞争就显得
尤为重要。作为人力资源规划管理中的主要核心部分,绩效管理对于企业的发展有着
重要的作用。所以,如何能能够提升绩效管理水平,完善绩效考核的相关管理机制,
成为了平安财险安徽分公司目前亟需解决的问题

本论文以绩效管理的理论为基础,通过文献研究、问卷调查、综合分析来展开研
究,本文的研究内容大体分为绪论、理论研究、现况简述、方案策划和结论一共五个
方面。首章即绪论,在绪论部分,包括此篇论文所研究的对象,目前该研究对象的现
状,在此方向进行研究的研究价值,有关于此的各类文献资料以及研究方法。理论研
究为第二章,对有关绩效考核的概念以及考核的角度、细则进行论述,同时对它的理
论基础进行研究。接下来是现状描述,参考平安财险安徽分公司的现况进行研究,发
现了绩效考核的包括各层级对考核认知不足、标准欠合理、依据难公平、绩效管理保
障措施匮乏在内的诸多问题。同时找出了部分导致问题发生的因素:当前发展模式与
目前的绩效管理体系难统一,内部的交流沟通有问题,上层领导的主观性太强等。第
四、五章进行了具体绩效考核方案的策划,参考问卷以及访谈的结果和相关研究,根
据战略目标来优化绩效考核。并且让车辆保险与理赔中心分别代表业务与技术部门,
经过比较科学合理的方式来明确重要的绩效衡量标准,策划详细的考核方案,同时将
其和当前的考核方案做出对比,想出部分能够保证有效进行绩效考核的举措。结论为
第六章,在这里简要概述了整篇文章研究后的成果,同时对此篇论文中还不能处理的
问题做出总结

此篇论文的新颖之处:将相关的理论研究和平安财险安徽分公司的实际状况相结
合而对其当前的评估体系做出评判,同时对部分细节问题采取问卷调查的方法,对结
果汇总研究得出其中存在的问题以及问题产生背后的因素。将公司的包括车辆保险部
与理赔中心在内的部门当作分析对象,甄选主要的绩效标准来策划相关方案,典型代
表性极强。此篇论文的分析比较全面,在相关公司的绩效管理这一层面进行了新的尝
试,而且对我国的其他相关公司的绩效管理而言也可以作为参考

关键词:保险公司;绩效考核;绩效管理;优化设计;KPI平安财险安徽分公司绩效考核现状分析与优化设计
I
ABSTRACT
With the rapid development of economy, insurance is gradually needed by more and
more people. At the same time, competition among insurance companies is becoming more
and more fierce. As one of the three insurance giant Chinese Ping An insurance, how in the
current insurance fee change, replacing business tax with value-added tax(VAT) and
Internet into under the new situation to seize a space for one person, and then reach
enterprise strategic planning and goals, is paying more and more attention to problems of
company management layer. Before many uncertainties, competition in human resources is
particularly important. As the core of human resource planning management, performance
management plays an important role in the development of enterprises. Therefore, how to
improve the performance management level and perfect the relevant management
mechanism of performance appraisal has become the urgent problem for Anhui branch of
PingAn insurance company.
Based on the theory of performance management, this paper adopts the methods of
literature research, questionnaire survey and interview method and comprehensive analysis
method. The content of the article can be divided into five parts: introduction, theoretical
analysis, current situation description, scheme design and conclusion. The Introduction for
the first chapter, introduced the article&39;s research background, meaning, literature review,
ideas and methods. Theoretical research for the second chapter, carried out the
performance appraisal of the relevant concepts, assessment methods discussed, and
analysis of its theoretical basis.
The status quo is described as the third chapter, the status quo of the performance
evaluation of Anhui Branch of Ping An Property and Casualty, and found that there are
gaps in the performance appraisal, such as the level of assessment, the lack of rationality of
assessment indicators, lack of fairness and lack of performance Management safeguards
and other issues. According to this problem, the reasons are analyzed systematically, such
as the current development model of the company and the existing performance
management system out of line, the lack of effective unity, internal communication
problems, and superior subjective too strong reasons.
The fourth chapter and the fifth chapter are designed for the specific performance
appraisal program. According to the questionnaire survey, the result and analysis of theABSTRACT
II
interview, the relevant performance appraisal and optimization design is carried out
according to the principles and objectives of the strategic goal. At the same time, the
vehicle insurance department and the claims center for the business sector and technical
departments on behalf of a reasonable way to determine the key performance indicators,
the specific assessment program design, and with the current assessment program to
compare the proposed performance assessment smoothly Measures. Chapter 6 summarizes
the results of the full text analysis, and summarizes the problems that the article has not yet
been solved.
The innovation of this paper is based on the theoretical analysis, combined with the
specific situation of Ping&39;an Property Insurance Anhui Branch, the evaluation of the current
assessment system, and the questionnaire for the specific circumstances of the design and
investigation, and analyze the problems And the reasons for the specific performance
appraisal program design, with practical significance. At the same time, the two
departments of the company - vehicle insurance and claims center as the object of study,
select the key performance indicators, the program design, with a typical representative.
This paper is a more comprehensive and systematic study of the performance
management of insurance companies is a kind of attempt and breakthrough, the
performance management of other domestic insurance companies have a certain reference.
At the same time, Ping An Property Insurance Anhui Branch in the steady development of
performance management is also a very important aspect.
Keywords: Insurance company;Performance appraisal;Performance management;
Optimum design;KPI平安财险安徽分公司绩效考核现状分析与优化设计目 录
第一章 绪论....1
第一节 研究背景与意义1
一、研究背景....1
二、研究意义....2
第二节 国内外研究现状3
一、国外研究现状........3
二、国内研究现状........4
第三节 研究内容与方法..5
一、研究内容....5
二、研究方法....6
三、研究框架....6
第二章 相关理论研究8
第一节 绩效考核相关概念界定..
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