摘要
OA系统在中国经过20多年的发展已进入普及阶段，国内的企业基于业
务流程管理与公文收发等功能的OA系统已经很成熟。企业迫切的需要通过
OA系统的流程标准化与数据共享等手段来提高企业的管理水平，从而提高
企业的竞争力。但是，对于OA系统的升级再造和管理仍然需要保持足够的
清醒，虽然OA系统成功升级再造，但是由于领导对于OA系统没有一个充分
的认识，无法将OA系统真正的运用起来，以及管理不到等原因在实际应用
中不尽人意。如何才能升级再造管理好OA系统仍然是问题的关键，如何才
能利用有限的资源来成功升级再造适合自己企业的OA系统，仍然是企业、
软件供应商和研究学者研究的重点

本文以哈药集团营销公司为研究对象，采用了文献阅读、实际调查、案
例分析法以及理论结合实践等方法，介绍了哈药集团营销公司的具体情况和
管理运营的特点。对现有的OA系统实施情况以及实施效果进行分析，找出
现有OA系统存在的问题和不足之处。根据营销公司对OA系统的需求，分析
再造的目标和重点，设计OA系统的再造方案。重点从理论知识基础上详尽
阐述了OA系统的再造全过程的具体方案。并总结升级再造的顺利完成需要
哪些因素的保障与支持。总结出OA系统升级再造的经验

本文设计的营销公司OA系统升级再造方案，可为哈药集团营销公司OA
系统的顺利升级和再造提供理论支持，有利于哈药集团营销公司办公自动化
水平的提升，同时也为其他同类公司OA系统升级再造提供参考

关键词 OA 系统；营销；系统升级；再造-II-
Research on OA system upgrade and
reconstruction of Harbin Pharmaceutical Group
Marketing Company
Abstract
OA system in China after 20 years of development has entered the stage of
popularization, domestic enterprises based on business process management and
document delivery and other functions of the OA system has been very mature.
The urgent need of enterprises is to improve the management level of enterprises
through the process standardization and data sharing of OA system, to improve
the competitiveness of enterprises. However, still need to stay sober enough to
upgrade the reconstruction and management of the OA system, although the OA
system successfully upgraded reconstruction, but because the leadership does not
have a full understanding of the OA system, OA system cannot be used up, and
not to cause unsatisfactory management in practical application. How to upgrade
management OA system is still the key problem that how to use the limited
resources to upgrade successfully reconstruction of OA system for their own
business is still the focus of enterprise and software suppliers and research.
In this paper, Harbin Pharmaceutical Group Marketing Company as the
research object, using literature reading, investigation, case analysis and theory
with practice method, introduces the characteristics of Harbin Pharmaceutical
Group Marketing Company and the management and operation of the specific
situation. This paper analyzes the implementation and implementation of the
existing OA system, and finds out the problems and shortcomings of the OA
system. According to the marketing company&39;s requirements for the OA system,
we analyze the goals and priorities of reengineering and the reengineering plan of
OA system is designed. Based on theoretical knowledge, elaborated in detail and
the whole process of project OA system. In addition, summary of the successful
completion of the upgrade, what factors need to support and support-III-
Summarize the experience of upgrading and rebuilding OA system.
Marketing company OA this system upgrade reengineering scheme, to
provide theoretical support for the Harbin Pharmaceutical Group Marketing
Company OA system upgrading and reconstruction of office automation level for
Harbin Pharmaceutical Group marketing promotion, but also provide a reference
for the other company reengineering upgrade OA system.
Keywords OA system, marketing, system upgrade, reconstruction目 录
摘要........... I
Abstract .... II
第 1 章 绪论.........1
1.1 研究背景 ....1
1.2 研究目的及意义 ....2
1.2.1 研究目的 .........2
1.2.2 研究意义 .........2
1.3 国内外研究现状 ....2
1.3.1 国外研究现状 .2
1.3.2 国内研究现状 .4
1.3.3 国内外研究现状评述..6
1.4 主要研究内容与技术路线.7
1.4.1 主要研究内容 .7
1.4.2 研究方法 .........7
1.4.3 技术路线 .........8
第 2 章 哈药集团营销公司 OA 系统现状与问题分析.10
2.1 哈药集团营销公司概况及其办公管理特点 .......10
2.1.1 哈药集团营销公司概况........10
2.1.2 哈药集团营销公司办公管理特点 ....10
2.2 哈药集团营销公司现有 OA 系统结构与功能....11
2.2.1 现有 OA 系统结构 ....11
2.2.2 现有 OA 系统功能模块 ........12
2.3 现有 OA 系统实施中存在的问题 ...........13
2.3.1 领导不够重视 ...........13
2.3.2 部分功能未能真正应用........14
2.3.3 业务流程繁琐 ...........15
2.3.4 技术支持不到位 .......15
2.3.5 缺乏专业的管理团队15
2.3.6 缺乏相应的培训 .......162.4 本章小结 ..16
第 3 章 哈药集团营销公司 OA 系统升级需求与再造方案.....17
3.1 哈药集团营销公司 OA 系统升级需求分析........17
3.1.1 业务流程优化需求....17
3.1.2 系统兼容性需求 .......19
3.1.3 技术支持需求 ...........20
3.1.4 系统升级需求 .......
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