进入21世纪,在数字化、网络化的浪潮中,企业之间的竞争日趋激烈,传统的竞争

优势越来越难以维持公司的发展战略,企业必须根据形势和环境的变化不断调整经营策

略。因此及时分析和把握战略环境的变化,并适时调整公司的竞争策略,确定可持续的盈

利和发展模式,是每一家企业所必须面对的课题。

SJX公司是华东地区成立较早,规模较大,行业知名度较高的电子制造服务商(EMS)

行业的典型代表,本文通过对SJX公司的案例研究,分析EMS行业近些年所面临的动态

环境、战略要素的变化,就该公司现有的资源和能力加以剖析、研究,指出其竞争策略与

动态环境的矛盾和发展局限性,并针对性的提出适合SJX公司整体发展的竞争策略和实

施方法。文章从战略管理理论角度出发,以动态环境的变化为线索,以SJX公司经营为

背景,将企业外部环境、行业竞争现状、内部环境等要素分别做出细致的分析和识别,运

用动态能力、战略柔性等理论基础,结合企业自身的资源和能力确定符合该企业发展需要

的竞争策略,并提出一些实施建议。本文以SJX公司为代表分析电子制造服务商动态环

境下的竞争策略,对于国内中小型EMS企业有着现实的指导意义,有利于该行业相关企

业的市场竞争和可持续发展。

关键词:电子制造服务商;动态环境;动态能力;战略柔性;竞争策略

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华东理工大学硕士学位论文

Research on the Competitive Strategy of “SJX” Company

under Dynamic Environment

Abstract

In 21th Century, with the development of the technology and internet, the competition

between enterprises is becoming much fiercer than ever, the traditional competitive advantage

is more difficult to maintain the company's development strategy. The enterprises must

continuously adjust operating strategy according to the changes of circumstances and

environment Therefore, every company faces a question: how to find a competitive strategy to

keep the strong profitability and sustainable development.

SJX Company is typical representative of EMS(Electronics Manufacturing Service)

industry, who located in the East China with earlier foundation, medium scale and high-profile.

This article is a case study of SJX Company, to analyze the changes of the dynamic

environment, strategic elements in recent years of EMS. With the research on its resources and

abilities, the article point out the contradiction and limitation between its existing competitive

strategy and dynamic environment in SJX Company, finally author give some improvement

proposals and corrective measure. This article start from the perspective of strategic

management theory, with the dynamic environment ch^iges as the clue, with the dynamic

capability and strategic flexibility as the basic theory, with the operation of SJX Company as

the background, to make the specific analysis and research on enterprise external environment,

industry competition situation,and internal environment factors. Combined with its own

resources and capabilities, and try to find a competitive strategy which can match the company

long-term development. This article takes SJX Company's competitive strategy as the example

of Electronics Manufacturing service providers under the dynamic environment, has a practical

guiding significance for domestic small and medium sized EMS providers, which is conducive

to the EMS industry market competition and sustainable development.

Keywords: Electronics Manufacturing Service; Dynamic Environment; Dynamic Capability;

Strategic Flexibility; Competitive Strategy.