摘要

云计算技术在国内正得到前所未有的推广,整个IT产业亦面临重要的

历史机遇和诸多新的挑战。如何改变传统的数据存取方式,提高企业人员的

移动办公能力,提高企业工作效率,这是目前IT部门急需解决的问题。为

解决这一问题,本文将以国内各类企业公司为研宄实例,以B2B的营销为目

标,对基于云计算的企业云存储的商业模式的创新进行探索和研宄。本文首

先界定云存储的定义,并详细分析云计算产业的宏观环境和云存储市场环境,

剖析当前云存储发展所遇到的问题与瓶颈,探讨云存储在未来的发展机遇。

随后梳理和优化目前云存储在企业应用的主要商业模式,创造性地提出云存

储商业模式的研宄框架,以及License免费为主-服务收费为辅的模式、

License收费与服务收费并举的模式和平台运行模式三大云存储商业模式。

最后对每一类商业模式的目标市场、营销和保障策略等进行了详细的分析,

以期对未来云存储产业发展提供理论参考和现实指导。

关键词:云计算;云存储;商业模式

RESEARCH ON THE APPLICATION OF CLOUD

STORAGE IN CORPARATIONS BASED ON CLOUD

COMPUTING TECHNOLOGY

ABSTRACT

Cloud computing technology gets an unprecedented promotion in China.

The IT industry is also facing the important historical opportunity and a lot of

new challenges. Nowadays, the urgent problem of IT departments is how to

change the traditional data access methods, improve the mobile office ability of

the corporates officers and increase work efficiency of corporates. To solve this

problem, this paper studies all kinds of domestic enterprises as examples

regarding B2B marketing as the goal, explores and researches the corporates

cloud storage business model basing cloud computing. At first, this paper definite

the cloud storage,then analyses the macro environment of cloud computing

industry and market environment of cloud storage, discusses the problems,

bottlenecks and development opportunities of the cloud storage development.

And then creatively proposes the research framework of cloud storage business

model and free-service charging model, charging- service charging model and

mobile platform model under the circumstance of applies cloud storage to

corporates5 main business model hackle and optimization. Finally, this paper

analyses the application objections, business model design,optimization

recommendations, target users characteristics,marketing strategies and security

strategies of three business models. This paper's aim is to provide the theoretical

reference and practical guiding for future development of cloud storage industry.

KEY WORDS: Cloud computing, Cloud storage, Business Model