摘 要
在良好的社会、经济、政策环境下及中国高等教育大众化的时代背景下,成都理
工大学工程技术学院得到了快速发展;但又不可避免地暴露出一些问题和矛盾,如办
学指导思想有待进一步明确、确定更加合理的办学定位、办学质量有待提高、教师队
伍结构有待调整、专业结构有待优化、面临的竞争加剧等等;本文的研究旨在制定合
适的发展战略来解决这些问题。

本文利用文献法、调查访谈实证研究法等方法,广泛收集了尽可能全面的独立学
院发展战略研究的相关资料;从分析成都理工大学工程技术学院的内外环境入手,通
过宏观环境分析和行业结构分析,找出发展的机会与威胁;通过内部环境分析,发现
自身的优势和劣势;然后结合SWOT分析和波特五力分析制定并选择成都理工大学工
程技术学院的可持续发展战略,最后就战略实施提出相应的保障措施。

通过本文的研究,有利于成都理工大学工程技术学院更好地抓住外部机会,发挥
自身优势,克服内部的劣势,充分挖掘自身潜力,转劣势为优势,加强教育教学质量
工程建设,增强核心竞争力,培养出更多的、合格的、有竞争力的、有影响力的应用
型实践人才,以获得良好的社会知名度和美誉度,来保证成都理工大学工程技术学院
长远的生存和更好的发展。

希望通过成都理工大学工程技术学院发展战略研究,为国有独立学院的发展提供
一些理论参考依据。

关键词:学院;发展;战略;研究
Abstract
In the good environment of society, economy, policy and the background of higher
education popularization, The Engineering and Technical College of Chengdu University of
Technology has developed rapidly; but it inevitably exposes some problems and
contradictions, such as guiding ideology needs to be clear, a more reasonable orientation
needs to be determined, teaching quality needs to be improved, teachers structure needs to be
adjusted, profession structure needs to be optimized, facing intense competition; This paper
aims to constitute an appropriate strategy to solve these problems.
In this paper, literature methods, survey interviews, empirical research and other methods
are used, I have collected as much as possible correlative data of independent college
development strategy studies; starts from the analysis of internal and external environment of
The Engineering and Technical College of Chengdu University of Technology, through the
analysis of macro environment and industry structure to find opportunities and threats;
through the analysis of internal environment to find own strengths and weaknesses; then
combines with the SWOT analysis and Porter's five forces analysis to constitute and select
sustainable development strategies of The Engineering and Technical College of Chengdu
University of Technology; finally, this paper proposes the indemnification of strategy
implementation.
Through this research, It is advantageous to The Engineering and Technical College
seizes the external opportunities and play its own advantages, to overcome the internal
disadvantages and fully excavate own potentiality to turn disadvantage to advantage, to
improve the quality of teaching and enhance the core competitiveness power, to train more
qualified, competitive, influential applied talent to get well-known and reputation, to ensure
the long-term survival and better development of The Engineering and Technical College of
Chengdu University of Technology.
I hope this paper can provide some theoretical basis for the development of state-owned
Independent college by The Engineering and Technical College of Chengdu University of
Technology Development Strategies Study.
Key words: College; Development; Strategies; Study