目 录
第一章 肯德基在中国············································································2
第二章 餐饮业发展趋势········································································3
（一）连锁餐饮业态分析····················································································3
（二）餐饮业发展趋势·······················································································4
第三章 肯德基的特许经营战略····························································5
（一）选址策略···································································································5
（二）远景目标··································································································11
（三）市场营销··································································································12
（四）特许经营··································································································14
（五）供应管理··································································································14
（六）企业文化··································································································15
（七） 肯德基与麦当劳的品牌差异定位························································16
第四章 加盟肯德基··············································································18
（一）“不从零开始”的加盟··············································································19
（二）加盟费用··································································································19
（三）申请流程··································································································19
第五章 中国为什么没有自己的肯德基··············································20 肯德基在中国
在世界的各个角落，在中国的每个城市，我们都会常常看到一个老人的笑脸，花白的胡须，白