The 2019 Report on Facebook and Instagram Advertising for Travel State of the Industry Perspectives from 600+ Travel Marketers Around the World Introduction In Sojern’s 2019 Report on Facebook and Instagram Advertising for Travel, you will learn: With close to three billion monthly users across Facebook and Instagram—and the ability for travel marketers to offer visually engaging ads—it is fair to say there is a massive opportunity for travel marketers to reach and in?uence their target audiences. In fact, travelers spend 5X more time on Facebook than on travel- related apps, sites, and searches and 96 percent of travelers go to Instagram as they imagine all of the destinations they could visit. ? ? ? How much budget travel marketers are allocating to Facebook and Instagram compared to other channels Which ad formats are the most effective for which marketing objectives 1 How Facebook’s ad products are solving for key challenges faced by travel marketers across the path to purchase To understand how and why Facebook and Instagram are used to engage travelers, we surveyed more than 600 marketers in travel, across 46 countries—resulting in the most comprehensive research project of travel marketers ever completed. 1 Facebook IQ, 2016 The 2019 Report on Facebook and Instagram Advertising for Travel How Travel Marketers Allocate Spend Across Digital The State of Travel Advertising Spend Across Facebook and Instagram Facebook and Instagram Are Essential for Travel Marketers The Facebook and Instagram Ad Formats Winning in 2019 Key Challenges for Travel Marketers 4 6