摘 要 青岛尚善瑜伽会所是《国家瑜伽师》指定青岛唯一培训基地,会所旨在打造开发区首家专业、高档瑜伽养生会所。 青岛尚善瑜伽会所开办2年以来，在人们的不理解中渐渐成长。许多人对瑜伽会所了解甚少，更是对瑜伽的功能，能带给客户的是什么，能够改善我们的是什么还处于一个迷茫区。本文就是在这样的情况之下，针对青岛尚善瑜伽会所形象宣传，包括对于前期策划、企业打造定位风格、装修风格、推广营销、人员风貌、企业环境等方面的宣传。同时，针对企业创意脚本，分镜头脚本也同样是这篇策划文案中重点。最后，通过视觉媒体的功能展现企业风采，做出适合企业自身的形象宣传。宣传自己的瑜伽形象，宣传自己的企业文化、让更多的人认识瑜伽，参与瑜伽，优化企业环境。使其成功的成为青岛开发区首屈一指的瑜伽训练基地，并且借此推广瑜伽文化、推广青岛尚善瑜伽会所，让其成为中国瑜伽会所青岛的摇篮基地。 关键词： 善尚瑜伽 形象 宣传 Abstract Qingdao is still good Yoga Club is "national yogi" designated Qingdao only training base, clubs to build development zone is the first professional, high-end yoga club. Since Qingdao is still good Yoga Club for 2 years, when people do not understand grow. Many people know little about yoga, yoga is more of the function, what can bring to the customers, to improve our what is still in a confused area. This article is in this case, the Qingdao yoga clubs is good publicity, including the early planning, enterprise makes the positioning style, decoration style, marketing, personnel character, enterprise environment propaganda. At the same time, in view of the enterprise creative storyboarding script, also is the this article key planning. Finally, show business style through the visual function of media, publicity for the enterprises to make their own. To promote their yoga image, to promote their own corporate culture, let more people know about yoga, participate in yoga, improvement of enterprise environment. The success of the Qingdao Development Zone come first on the list of yoga training base, and thereby promote yoga culture, promote Qingdao shangshasn yoga club, let it become the cradle of Qingdao base of China Yoga club. Keywords: but good Yoga Image promotion 目 录 前 言 一、市场扫描·········································· （一） 地理环境介绍···································1 （二） 市场情况介绍················