西安理工大学工商管理硕士专业学位论文 problems isthat theperformance planningprocedures, performancecommunication and guidance attention,performance appraisal indexset is unreasonable, etc.To solve these problems, Company A should standardize the performance plan development process in terms of performance plan and cite the performance plan interview. In the aspect of performance implementation, leaders shouldpay more attention to performanceguidance and build a communication mechanism of performance guidance.A reasonable index weight should be determined by the combination of a performance appraisal index system and the enterprise's strategic objectives when it comes to performance appraisal. In terms of performance feedback, performance feedback interviews should be introduced, and dispute settlement and appeal procedures should be developed.The application of performance results should be broadened and deepened,encompassing welfare projectexchange, promotionmanagement, and the assessment of training requirements. To guarantee the successful execution of the performance management optimization program, the relevant safeguard measures must be established from the four facets of organization, system, enterprise culture, and technology. 【Key words】Communication enterprise; basic staff; performance management; balanced scorecard and optimization scheme III 目录 1 绪论 .............. 1 1.1 研究背景 .............. 1 1.2 研究意义 .............. 2 1.2.1 理论意义 ............... 2 1.2.2 现实意义 .........