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Q2 2023
Podcast advertising
benchmark report1 All Content Copyright ? Magellan AI ? CONFIDENTIAL ? Do Not Distribute
Magellan AI is the podcast media planning and
measurement platform that enables brands and
publishers to scale podcasts and track results
Get intros to
podcasts
Build media
plans
Track the
competition
Podcast
Impression
verification
Attribution
ad spend
All Content Copyright ? Magellan AI ? CONFIDENTIAL ? Do Not Distribute
Our data covers:
40,000+ popular podcasts
5 advertising markets: US, CA, AU, UK & DE
3 languages: English, Spanish, German3All Content Copyright ? Magellan AI ? CONFIDENTIAL ? Do Not Distribute
Our methodology
Magellan AI analyzes podcast advertising data from thousands of popular podcasts in the U.S. To
prepare this report, we analyzed over 136,500 episodes of popular podcasts. To account for dynamic
insertion, we sampled multiple copies of certain episodes.
For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend.
Our model incorporates factors including:
? The number of ads and variation in ad load detected for a given episode
? Our estimates for the number of down。。。以下略