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研究生学号： 1319115701研究生签名：
日期：2022.6.26
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摘要
近年来，随着经济的不断发展，国家加大了对基础设施方面的建设，通信、电力等行业
也随之发展起来，而这些行业对于线缆的需求较高，因此，随着这些行业的发展，线缆的市
场需求不断地攀升，线缆行业顺应市场的要求得到了相应的发展。但是，随着线缆行业外部
环境的变化、全球线缆市场需求旺盛、市场对于行业的要求以及标准提高等等因素，都对传
统的线缆加工企业提出了新的要求。
本文以 AS线缆公司作为研究对象，基于实地调查等研究方法，结合行业以及公司的数
据，通过定性、定量的分析方法，运用 PEST分析、五力分析以及 SWOT分析等，对于该公
司的内外部环境作出分析，结合公司的优劣势以及机会与威胁，并且在阅读大量的文献以及
相关案例的基础上，为公司的发展提供相应的措施，推动公司战略管理能力的提升，助力公
司未来的发展。
本文的研究不管是对该公司还是其他相同类型的公司，都具有一定的现实意义。对于 AS
公司来说，基于自身的优劣势，坚持贯彻发展战略，充分发挥自身的长处，降低外部风险，
在战略管理层次方向促进公司的长远稳定发展。对于其他相同类型的公司，尤其是中小规模
线缆公司来说，能够基于本文的案例研究，结合自身的发展情况，对于战略的选择与制定有
一定的借鉴与参考的价值。
关键词：中小线缆企业，发展战略，PEST模型，波特五力模型，SWOT模型
I
Abstract
In recent years, with the continuous development of economy, the state has increased the
construction of infrastructure, and the communication, power and other industries have also
developed. These industries have a high demand for cables. Therefore, with the development of
these industries, the market demand for cables has been rising, and the cable industry has developed
accordingly in accordance with the requirements of the market. However, with the change of the
external environment of the cable industry, the strong demand of the global cable market, the
requirements of the market for the industry and the improvement of standards, new requirements
are put forward for the traditional cable processing enterprises.
This paper takes as cable company as the research object, based on field investigation and other
research methods, combined with industry and company data, through qualitative and quantitative
analysis methods, such as PEST analysis, five forces analysis and SWOT analysis, this paper
analyzes the internal and external environment of the company, combined with the advantages and
disadvantages, opportunities and threats of the company, and on the basis of reading a large number
of literature and relevant cases, Provide corresponding measures for the development of the
company, promote the improvement of the company's strategic management ability, and help the
company's future development.
The research of this paper has certain practical significance for the company or other companies
of the same type. For as company, based on its own advantages and disadvantages, adhere to the
development strategy, give full play to its own strengths, reduce external risks, and promote the
long-term and stable development of the company at the strategic management level. For other
similar types of companies, especially small and medium-sized cable companies, based on the case
study of this paper and combined with their own development, it has a certain reference value for
the choice and formulation of strategy.
Key words: small and medium-sized cable enterprises, development strategy, PEST model, Porter five-force
model, SWOT model,
II