THE STATE OF
DATING & SOCIAL
DISCOVERY APPS
IN THE U.S.
An Analysis of Dating and Social Discovery App Market Trends in the United States. (c) 2022 Sensor Tower Inc. - All Rights Reserved
Introduction
This report, which leverages Sensor Tower’s Store Intelligence and Usage
Intelligence data, explores the Dating and Social Discovery app space in
the U.S.
The analysis includes:
- Dating and Social Discovery app download and revenue trends from January 2019
through December 2022.
- Demographic data for selected Dating Apps.
- Usage trends for selected Social Discovery apps.
The report is broken down into four main sections:
- Top Dating and Social Discovery Apps: An overview of the main mobile trends for
the Top Dating and Social Discovery apps.
- Dating Apps: Apps such as Tinder, which facilitate meeting people for dating.
Limited to apps that saw at least 1M installs in any year between 2019-2022.
- Social Discovery Apps: Apps with a primary focus on allowing users to meet new
friends, without a focus on communities or games. Limited to apps that saw at
least 1M installs in any year between 2019-2022.
2 | (c)| 2023(c) Sensor 2022 Sensor Tower TowerInc. - All Inc. Rights - All RightsReserved ReservedMARKET OVERVIEW 04
DATING APPS09
SOCIAL DISCOVERY APPS 13
CONCLUSION 18
3 | (c) 2023 Sensor Tower Inc. - All Rights Reserved MARKET
OVERVIEW:
U.S.
4 | (c) 2023 Sensor Tower Inc. - All Rights ReservedMatch Group,2020 2021 2022
Bumble Holding, 1Tinder 1Tinder- 1Tinder-
and Meet GroupMatch Group Match GroupMatch Group
2Bumble 2Bumble- 2Bumble-
Apps Continue to Bumble HoldingBumble Holding Bumble Holding
Dominate in 2022 Yubo
3 3Hinge+2 3Hinge-
Lazimi Sacha Match GroupMatch Group
Top Dating and Social Discovery
Apps by Downloads in the U.S. (App Plenty of FishPlenty of Fish Wizz
4 4- 4 +6
Store and Google Play) Match Group Match GroupVLB
Hinge Yubo Plenty of Fish
5 5 -2 5 -1
Match Group Lazimi SachaMatch Group
Hoop MeetMeMeetMe
6 6 +2 6 -
Alexi Pourret Meet Group Meet Group
Wink ItsmeBadoo
79 Count7 7Bumble Holding +2
Natural SyntheticsNEW
MeetMe Fam Yubo
8 8 8 -3
Meet Group Edward ZhangNEW Lazimi Sacha
Subcategory
9Hily 9Badoo+19BLK
Hily Bumble Holding Match Group NEW
Dating Social Discovery
10Badoo 10Wizz10Tagged
NEW
Bumble HoldingVLB NEW Meet Group
5
5 | (c) 2023 Sensor Tower Inc. - All Rights Res