Total Enterprise
Reinvention
The strategy that leads to a new
performance frontier
WEF 2023Authors
Julie Sweet Jack AzaguryBhaskar Ghosh
Chair and Chief Executive Group Chief Executive –Chief Strategy Officer
Officer of AccentureStrategy & Consulting
Trevor Gruzin Oliver Wright Mike Moore
Growth MarketsSenior Managing Director – Senior Principal,
Growth & Strategy Lead Consumer Goods & Services, Accenture Research
Global Lead
Total Enterprise Reinvention | The strategy that leads to a new performance frontier 2 Table of contents
4Executive summary 49 Total Enterprise
Reinvention outcomes
13 The new imperative 55 Charting a path to
become a Reinventor
25 Diving deeper into the six characteristics 56 About the research
of Total Enterprise Reinvention
Total Enterprise Reinvention | The strategy that leads to a new performance frontier3 Executive
summary
Total Enterprise Reinvention | The strategy that leads to a new performance frontier 4 The pandemic and unprecedentedTheir goal: to reinvent over time every
challenges of the past three years have part of their companies, centered
Are you a Reinventor, tested CEOs and their leadership teams. around a digital core and new ways of
Post-pandemic, most leadership teamsworking that establish a culture and
a Transformer or anof large companies are rising to thecapability for continuous reinvention. In
occasion, transforming more than everdoing so, they’ll set a new performance
Optimizer? before, faster than ever before—whichfrontier for their companies—improved
we call “compressed transformation”—financials, the ability to achieve perpetual
and accepting that all strategies lead breakthrough innovation, increased
to more technology. We call these resilience in the face of any disruption,
Will you define thecompanies the “Transformers.” This isand an enhanced ability to create value
vital work, different than pre-pandemic, for all stakeholders. While this reinvention
top quartile for your and should feel good. Don’t stop. Yetstrategy begins with building a strong
don’t be satisfied.digital core, it is much more—technology
industry or simply be plus. Defining what the top quartile will
There’s a new imperative being drivenbe in your industry.
in it?by a handful of companies that are
quietly and systematically changing We predict in about three years, the full
the game and their industries. Theseimpact of the courageous companies
are the “Reinventors," building on that adopt Total Enterprise Reinvention
their experience as Transformers to will be felt. This report is about what
embrace what we call “Total Enterprise is coming, not what is already here
Reinvention.”at scale. It lays out the opportunity
to be the leader in this fast-emerging
business environment. Read on to
understand what you can do to become
a Reinventor.
Total Enterprise Reinvention | The strategy that leads to a new performance frontier 5