MARCO RESEARCH:
Post Covid Consumer Behaviour II
The “MARCO Research: Post Covid Consumer Behaviour II”
survey carried out by the leading global communication
agency MARCO to track consumer trends in 14 key markets.
Including the main European markets (UK, Germany, France,
Italy, Spain and Portugal); key markets in Africa (Morocco,
South Africa, Kenia and Ivory Coast) and Latin America (Mexico,
Brazil, Colombia) and the USA.
The fieldwork was carried out from May to June 2022 with a
total sample of 14,200 consumers using online methodology
with representative permission marketing based sampling
carried out by CINT.
M A R C O R E S E A R C H :
P O S T C O V I D C O N S U M E R B E H A V I O U R IIMARCO RESEARCH:
Post Covid Consumer Behaviour II
The first study ,“MARCO Research: Post Covid Consumer
Behaviour”, was carried out in April and May of 2020 in six
countries.
This second edition includes eight more countries and
broadened the scope of topics to include:
● The rise in the consumption of responsible brands,
● The consumption of media
● The rise of the metaverse
● The growth of e-commerce
● The use of cryptocurrencies
● The tourism sector and the current drivers
M A R C O R E S E A R C H :
P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS & MAIN CONCLUSIONS
GLOBAL DATA
M A R C O R E S E A R C H :
P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS & MAIN CONCLUSIONS
Global data
7/ Have you ever bought
something based on the
recommendation of an
influencer?
● Latin American and African countries are
the most willing to buy products following
an influencer’s recommendations
● Spaniards and Italians are the least likely
to buy a service or product based on a
recommendation from an influencer
● Brazil and Kenya are the two countries
where influencers have the most
convincing power
M A R C O R E S E A R C H :
P O S T C O V I D C O N S U M E R B E H A V I O U R II