Global Economic 2022
Impact of Exhibitions
Produced by UFI Research: An Overview
Global Regional Topical
Reports Reports Reports
Analysing the global exhibition industry withRegular market overviews on UFI‘s Focused reports on challenges and
global comparisons. chapter regions.developments within the exhibition industry.
Global Barometer – Bi-annual report on industry Euro Fair Statistics – Annual list of certified data for COVID Related Research –Data, reports, and
developments. Europe by country. standards covering the exhibitions industry.
World Map of Venues– Global report on venue The Trade Fair Industry in Asia – Annual analysis Global Visitor and Exhibitor Insights – Data
capacity developments.of market developments for Asia/Pacific by country. driven research reports on visitor feedback and exhibitor
expectations.
Economic Impact Study –Report on the value of The Exhibition Industry in Latin America – The
exhibitions globally and regionally. first comprehensive overview by UFI of the exhibitionBest Practices Compendiums –Case studies of
industry Latin America.successful industry developments.
United Nations Sustainable Development
Goals – Report on the economic, social & environmental The Exhibition Industry in MEA –Overview of the Special Industry Topics – A wide ranging selection
impacts of a number of exhibition industry projects.exhibition market in the MEA region. of bespoke reports into specific industry topics.
Status of Sustainability – Report on the status of
sustainability in the exhibition industry, including results
from surveys conducted by UFI research partner Explori.
UFI Research Patron:
Freeman is the world’s leading brand experience company. They help their clients design, plan, and deliver immersive experiences for their most
important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps UFI Research is available at
increase engagement and drive business results. What makes them different is their collaborative culture, intuitive knowledge, global perspective, and ufi/research
personalized approach.TABLE OF 1 Executive Summary
CONTENTS 2 Exhibitions Volume and Direct Spending
3 Economic Impact of Exhibitions
4 Methods
5 Country profiles
– United Kingdom (December 2019)
– Spain (June 2020)
– Thailand (June 2022)
31 Executive Summary Executive summary
Overview
To quantify the economic significance of exhibitions globally, Oxford Economics This document presents key elements of the research and findings. It is organized in
has prepared a comprehensive model of global exhibitions activity that references four sections:
recent studies on their economic significance. The results of this study show the
1. Exhibition industry metrics and direct spending
scope of the global exhibition sector in terms of direct spending and jobs, as well
as the total impacts of exhibitions in the broader economy. 2. Economic impact analysis
As part of this analysis, Oxford Economics took the following steps:3. Methods
o Analysed existing data on exhibitions maintained by UFI, including net square 4. Industry comparisons
meters sold, visitors, and exhibitors;
o Analysed historic data on the exhibition industry maintained by UFI and Individual country profile reports can be produced for UFI Member Associations and
referenced published studies on exhibition impacts in 13 countries, as well as will be added as appendices to the global study.
third-party industry data across more than 180 countries;
For more information, please contact Christian Druart, UFI’s Research Manager
o Developed an econometric model of the relationship between economic and (research@ufi).
travel-industry data sets and exhibition industry impacts to estimate exhibition
activity in countries in which the exhibition industry has not been previously
quantified; and
o Combined the results of existing studies and modeled relationships to prepare
global estimates. Previous country-level analyses of exhibitions activity
accounted for more than three-quarters of the estimated global total, providing
a solid research foundation.
5